A market research firm estimates that Bethenny’s Skinnygirl drinks have had an increase in sales of almost 400%! Alcohol sales in general have seen an increase, but Skinnygirl’s sales have risen approximately 388%!
While Bethenny sold the rights to the drinks to Beam Global in a lucrative deal, she continues to work with them to promote the line and reportedly receives a cut of the profits. And promote them she does – and successfully, it looks like!
Back in 2011, she said that she created the cocktails after realizing how impossible it was to find a low-calorie drink. “I created a sub-category that never existed. I wasn’t an expert — I was just another person bothered by a 700-calorie margarita.”
Bethenny is laughing all the way to the bank as she continues to branch out her Skinnygirl brand to shapewear, cleanses, and who knows what’ll be next!? Roller skates? Budget furniture? $10 glass bowls for holding phone chargers.
In other Bethenny-is-taking-over-the-world news, she shared on Facebook yesterday that her new talk show is set to premiere on June 11th!
She shared: “I’m so excited to announce that my talk show premieres on June 11th on Fox! Want to be in my audience? Get tickets here.”
That’s just two months away, so start planning your L.A. vacays now.
CLICK THE CONTINUE READING BUTTON TO SEE A PHOTO OF HER NEW STUDIO!
TELL US – ARE YOU GOING TO TUNE IN FOR BETHENNY’S NEW TALK SHOW? CAN YOU HANDLE DAILY DOSES OF BETHENNY? DO YOU BUY HER DRINKS? WHAT ABOUT THE OTHER PRODUCTS SHE HAS LAUNCHED?
Photo credit: WENN