Nothing Bethenny Frankel does is an accident, and it’s starting to look like making the demise of her marriage a central plot line to her reality show may have been a segue into its real life dissolution. The ever reputable Star magazine reports that Bethenny and husband Jason Hoppy are headed for divorce court with a source claiming it was “imminent.”
Last night’s episode of Bethenny Ever After felt like the end of an era. Bethenny Frankel rehashed the past and she and Jason Hoppy seemed to be finally moving forward in a positive direction. We were treated to several montages of Bethenny’s life on reality TV over the years and although this isn’t the finale it seems to be setting the stage to tie up a bunch of loose ends in preparation for next week’s final farewell.
Things begin with Jason and Bethenny visiting their new apartment, which is still under construction, but finally seems to be moving along. Bethenny is having some issues with the TV eclipsing the bar and since this is quite literally an apartment built on booze, sweat, and tears – Skinnygirl needs an altar.
Really though, she’s right. Not only does Bethenny Frankel Hoppy love her some libations, but an homage to the glorious liquor gods who made her rich seems fitting. I also think she needs a shrine to Andy Cohen.
We are treated to a montage of Skinnygirl over the years from Bethenny convincing the ever-so-classy ladies of Real Housewives of New Yorkto try a Skinnygirl margarita to learning she’d sold the brand to BeamGlobal.
Next up, Bethenny and Bryn head to Spanish class. Bethenny talks about wanting Bryn to have all the opportunities she didn’t have – namely parents that love and care for her and want to be involved in her life. Bethenny marvels at how perfect Bryn is and how unique. She describes Bryn as her own signature brand and the life of the party. Bethenny tells us her priorities have seriously changed since becoming a mommy and she wouldn’t want to miss a thing. Which is nice. She does seem totally enthralled with Bryn. I hope she always remembers that business is just business.
Side note: I love that Bethenny and Jason walk Bryn so many places.
It’s montage galore up in here! There’s another montage of Bryn‘s life and Bethenny‘s pregnancy. I cannot believe how big Bryn has gotten and how tiny Bethenny has become. Time really has flown.
On last night’s episode of Bethenny Ever After, the Skinnygirl team headed to Aspen for the launch of Skinnygirl White Cranberry Cosmo. Bethenny Frankel and Jason Hoppy continued to wrestle over whether or not Jason should work for Skinnygirl and Bethenny got a reminder of what it was like to be single and twenty-two again.
Things begin, oh I don’t even know where they began? What were they even doing? Oh that’s right… hanging out on the street corner! Which seems as close to Bethenny‘s natural habitat as a cougar in the city can get! Bethenny is buying art for the new apartment and congratulating herself on being such a renegade, so cutting edge. She spends thousands – ON STREET ART! No one rich in the history of the world has ever done that. Well, at least according to Bethenny’s revisionist history.
Bethenny buys a American Flag painting. I’m not sure why. It was hideous and looked like it was a papier-mâché accident. I kept waiting for her to try and commission one with the Skinnygirl logo on it. Which actually would’ve been neat. She could hang it in the office.
Well, you win some; you lose some apparently. This week BeamGlobal, the company that now owns Skinnygirl Cocktails and its affiliates (they now offer wine and vodkas) unleashed its new ad campaign. The campaign tells us to “Drink Like A Lady,” and curiously absent is a person who is hardly ladylike at all – Bethenny Frankel!
“Bethenny started this brand in an amazing way,” says Kevin George, Beam’s SVP & Global CMO told Forbes. “But as we look to consumer research of what women are looking for in terms of calorie-consciousness and convenience, we found there’s a huge group of people who are into that but actually don’t know who Bethenny is yet.” Imagine that?!
Perhaps once her new talk show debuts, her fans may increase, but as Beam seeks to take the Skinnygirl line global,Bethenny Ever After isn’t a well-known show. Although I have to wonder if BeamGlobal feels the weekly meltdowns featured on BEA may be hurting the brand…
On last night’s episode of Bethenny Ever After, everywomanBethenny Frankel continued to deal with marital drama, running an empire drama, and renovating a multi-million dollar apartment drama. In between doing everything she took a break to ball bust with friend Jake and do yoga with food blogger Nick Feitel. Who quite obviously would have rather been eating Bethenny’s falafel than doing downward dog.
Things start out with Bethenny and the team learning that meek little intern Maggie has quit. Bethenny probably insulted and embarrassed her too many times under the guise of keeping it real. Maggie likely turned in her two-weeks notice and raced on down to her lawyer’s office to start the lawsuit accusing Bethenny of disparaging her reputation on national television and forcing her into dangerous waters.
Bethenny is confused about how a paddle boat trip and a free vacation were the straw that broke the camel’s back but hey, no real loss there. Everyone kinda snickers about what a weakling Maggs is who can’t hang with the tough old broads and only Julie Plake seems to feel guilty for perhaps heaping too much pressure onto a twelve-year-old who has barely graduated from college.
Side note: I can really appreciate Bethenny‘s success and when she was basically running her one-drink wonder of a business out of her studio apartment and funding it with her Real Housewives of New York paycheck, I can understand hiring some just out of college kid to be an assistant. But now that this is a major business I just cannot believe she is leaving all of the administrative and executive assistant duties in Jackie‘s hands. Isn’t Jackie like 22 with not much experience?
I mean, clearly Bethenny worries about the level of professionalism since she has brought it up several times – and clearly that’s why she is hoping to include her husband into the business side of things, but I just do not understand why she does not have real professionals in her employ? Perhaps she does and this whole Skinnygirl at home business nonsense is just a storyline.
Good lord – is there no end to Bethenny Frankel‘s empire? Guess not! The mogul – and I mean mogul – should probably get her own version of The Apprentice already, which isn’t a bad idea actually. Adding to her list of products, the Bethenny Ever After star just released her first novel, Skinnydipping – which is more of a memoir with the names changed to protect the innocent.
To promote her newest book endeavor, Bethenny has been making the media rounds talking marriage, reality TV, and writing!
“I’ve been on reality television for 8 years,” Bethenny said on TODAY of taking a break to write ‘fiction’. “I’ve been on a lot of my reality — my first three books were prescriptive in how to lose weight and how to get the most out of life. ‘Skinnydipping’ is just fun, refreshing…. It’s just a palate cleanser.”
Bethenny credits her fans for keeping her grounded and says that’s what led her to pursue the talk show route. “I have incredible fans,” she explained. “I have a great relationship with them, whether it’s on Twitter, emails or letters, I know exactly who they are. We are in a relationship. It’s why I wanted to do a talk show. It’s for them, so we can have a conversation, rather than just watch me living my life on television.”
On last night’s episode of Bethenny Ever After the team continued their Mexican adventure which coincided with Bethenny Frankel and Jason Hoppycontinuing their marital meltdown, but strangely they seem to be making some small strides and at least they are communicating. Somewhat. Maggie, Bethenny’s beleaguered intern quit and then there were three Skinnygirlians.
Team Frankel is still in Mexico, but things are in a much happier mood than last week. Bethenny and the girls, plus Jason, start out with breakfast and a little trip to the beach vendor. Bethenny is a little steamed that she thinks she got ripped off by the sarong vendor and wants to go for round two to haggle for a better price. She runs into a jewelery vendor instead and falls in love with a fantastic necklace that she really wants. He won’t come down on the price, so she throws the less emotionally invested Jason into the mix. Jason has no luck either and Bethenny promises to run into “hermano” again and make the necklace hers.
Later Bethenny does find Hermano and is able to negotiate a deal to get Julie and Jackie some jewelery and score the necklace. Hey – she’s rich! Jewelery for all!
Bethenny Frankel’s new book Skinnydipping debuts on Tuesday, May 1st, and it looks like she might have a hit on her hands.
This is Bethenny’s first attempt at fiction and the early reviews are positive. The Hollywood Reporter gushed:
Skinnydipping is a totally fun, dishy read, especially for fans of reality TV. Clearly, Frankel has drawn inspiration from her own life to construct the plot of the novel and half the fun is trying to figure which characters and events might be drawn from her real life and which are entirely made up.
Love her or hate her, you can’t deny she’s doing something right when it comes to branding and business ventures. And apparently she can write novels, too.