Well, you win some; you lose some apparently. This week BeamGlobal, the company that now owns Skinnygirl Cocktails and its affiliates (they now offer wine and vodkas) unleashed its new ad campaign. The campaign tells us to “Drink Like A Lady,” and curiously absent is a person who is hardly ladylike at all – Bethenny Frankel!
“Bethenny started this brand in an amazing way,” says Kevin George, Beam’s SVP & Global CMO told Forbes. “But as we look to consumer research of what women are looking for in terms of calorie-consciousness and convenience, we found there’s a huge group of people who are into that but actually don’t know who Bethenny is yet.” Imagine that?!
Perhaps once her new talk show debuts, her fans may increase, but as Beam seeks to take the Skinnygirl line global,Bethenny Ever After isn’t a well-known show. Although I have to wonder if BeamGlobal feels the weekly meltdowns featured on BEA may be hurting the brand…
On last night’s episode of Bethenny Ever After, everywomanBethenny Frankel continued to deal with marital drama, running an empire drama, and renovating a multi-million dollar apartment drama. In between doing everything she took a break to ball bust with friend Jake and do yoga with food blogger Nick Feitel. Who quite obviously would have rather been eating Bethenny’s falafel than doing downward dog.
Things start out with Bethenny and the team learning that meek little intern Maggie has quit. Bethenny probably insulted and embarrassed her too many times under the guise of keeping it real. Maggie likely turned in her two-weeks notice and raced on down to her lawyer’s office to start the lawsuit accusing Bethenny of disparaging her reputation on national television and forcing her into dangerous waters.
Bethenny is confused about how a paddle boat trip and a free vacation were the straw that broke the camel’s back but hey, no real loss there. Everyone kinda snickers about what a weakling Maggs is who can’t hang with the tough old broads and only Julie Plake seems to feel guilty for perhaps heaping too much pressure onto a twelve-year-old who has barely graduated from college.
Side note: I can really appreciate Bethenny‘s success and when she was basically running her one-drink wonder of a business out of her studio apartment and funding it with her Real Housewives of New York paycheck, I can understand hiring some just out of college kid to be an assistant. But now that this is a major business I just cannot believe she is leaving all of the administrative and executive assistant duties in Jackie‘s hands. Isn’t Jackie like 22 with not much experience?
I mean, clearly Bethenny worries about the level of professionalism since she has brought it up several times – and clearly that’s why she is hoping to include her husband into the business side of things, but I just do not understand why she does not have real professionals in her employ? Perhaps she does and this whole Skinnygirl at home business nonsense is just a storyline.
Good lord – is there no end to Bethenny Frankel‘s empire? Guess not! The mogul – and I mean mogul – should probably get her own version of The Apprentice already, which isn’t a bad idea actually. Adding to her list of products, the Bethenny Ever After star just released her first novel, Skinnydipping – which is more of a memoir with the names changed to protect the innocent.
To promote her newest book endeavor, Bethenny has been making the media rounds talking marriage, reality TV, and writing!
“I’ve been on reality television for 8 years,” Bethenny said on TODAY of taking a break to write ‘fiction’. “I’ve been on a lot of my reality — my first three books were prescriptive in how to lose weight and how to get the most out of life. ‘Skinnydipping’ is just fun, refreshing…. It’s just a palate cleanser.”
Bethenny credits her fans for keeping her grounded and says that’s what led her to pursue the talk show route. “I have incredible fans,” she explained. “I have a great relationship with them, whether it’s on Twitter, emails or letters, I know exactly who they are. We are in a relationship. It’s why I wanted to do a talk show. It’s for them, so we can have a conversation, rather than just watch me living my life on television.”
On last night’s episode of Bethenny Ever After the team continued their Mexican adventure which coincided with Bethenny Frankel and Jason Hoppycontinuing their marital meltdown, but strangely they seem to be making some small strides and at least they are communicating. Somewhat. Maggie, Bethenny’s beleaguered intern quit and then there were three Skinnygirlians.
Team Frankel is still in Mexico, but things are in a much happier mood than last week. Bethenny and the girls, plus Jason, start out with breakfast and a little trip to the beach vendor. Bethenny is a little steamed that she thinks she got ripped off by the sarong vendor and wants to go for round two to haggle for a better price. She runs into a jewelery vendor instead and falls in love with a fantastic necklace that she really wants. He won’t come down on the price, so she throws the less emotionally invested Jason into the mix. Jason has no luck either and Bethenny promises to run into “hermano” again and make the necklace hers.
Later Bethenny does find Hermano and is able to negotiate a deal to get Julie and Jackie some jewelery and score the necklace. Hey – she’s rich! Jewelery for all!
Bethenny Frankel’s new book Skinnydipping debuts on Tuesday, May 1st, and it looks like she might have a hit on her hands.
This is Bethenny’s first attempt at fiction and the early reviews are positive. The Hollywood Reporter gushed:
Skinnydipping is a totally fun, dishy read, especially for fans of reality TV. Clearly, Frankel has drawn inspiration from her own life to construct the plot of the novel and half the fun is trying to figure which characters and events might be drawn from her real life and which are entirely made up.
Love her or hate her, you can’t deny she’s doing something right when it comes to branding and business ventures. And apparently she can write novels, too.
On last night’s Bethenny Ever After, Mexico says bienvenido to Bethenny Frankel and Co.! Watch out Cabo San Lucas, Hurricane Bethenny is rolling into town to celebrate her birthday. The group is greeted with coconut popsicles, and I have never seen someone so obsessed with how her child holds a flipping frozen treat…seriously, just let the kid eat the popsicle! She and Jason Hoppyare led to their villa, and it’s a true paradise. Jason is hoping that the couple can leave their bickering and pettiness back in the States.
At dinner, Bethenny congratulates Jason on making it through a day without ripping each others’ heads off. She accuses him of not trusting her and not liking her, regardless of how much he loves her. They are both saying the same thing, but yet when Jason says it, Bethenny seems very guarded. Bless him. Let it drop, lady! Or don’t let it drop…that may be a better conversation than what Bethenny broaches next. She wants to ask Veronica to be Bryn’s guardian in the event she and Jason die. Bethenny explains to Jason that his parents are getting up there in in age, so clearly Veronica is the perfect choice. Her near-death experience in Nantucket only solidifies this fact.
If I have learned anything from this site, it’s that Bethenny Frankel elicits very strong emotions from people. You either love her or you hate her…or you’re some strange, atypical weirdo who is totally indifferent to her. I fall into that last category. She makes a mean margarita though, and I’d kill for her wardrobe (most of the time).
The Bravo star recently sat down with Self to give tips on everything under the sun. Seriously. She talks about sex, yoga, acid washed jeans (don’t wear ‘em!), and being rude to Clinique saleswomen the importance of having your make-up professionally done. Of course, given that it’s a women’s health magazine, she also shares her healthy habits and dishes on her perceived marital breakdown.
Well, I managed to imbibe myself through another episode of Bethenny Ever After. It was more of the same with the marital drama and the non-stop product plugs. We’re in the mid-season slump here where the storylines get staid and the characters seem too cranky and the viewers are looking for a resolution and a change of pace. Bethenny Frankel and Jason Hoppy continue to miscommunicate in their marriage, and despite that, they are considering making Skinnygirl enterprises a family business. At least they’ll finally have something to talk about! And Gina returned and blessedly hasn’t changed a bit!
Things begin with Bethenny meeting with her interior decorator Brooke, to make furniture choices for the new apartment. It seems Brooke is a bigger drama queen than Bethenny as she starts to need Xanax at the thought of Julie Plake leaving. Perhaps, it’s because Julie is the only person who can reign in Bethenny.
Next, Bethenny heads to Beam HQ where she is helping to oversee brand direction. Bethenny explains that just because Beam bought her out—identity, soul and all—she’s still involved, because Skinnygirl is more than booze—it’s now BMI tests, and depends (for when your Skinnygirl cleanse causes a mishap), and screwdrivers and tampons and mascara and vibrators—and anything a girl could possibly want or need that can be made in the colors of red and white, and have a photo of Bethenny slapped on the front of it. Skinnygirl deodorant – you got it!
Then, they do a new cocktail flavor test. Bethenny eschews every flavor, but White Cranberry Cosmo, which they plan to unveil in Aspen by Christmas. Pressure! Poor underprivileged Bethenny is excited about the launch party because she grew up skiing and will get to snowboard for the first time in years. And guess what she’s wearing? A Skinnygirl snowboarding suit!
Next, Bethenny heads to the marble yard, where she has a huge multi-contractor meltdown over bathroom plans. She loves being the center of attention in all of this mess and lecturing people on not communicating. She also loves pretending she has no control, while playing the diplomat amongst the professional renovators, who are all just hoping for their chance at a Bravo show of their own. Outside, she prays to a statue that everyone will get along and her apartment will actually happen.
Jason and Jackie pay a visit to the jeweler who made Bethenny‘s wedding ring. After last year’s birthday meltdown (Birthdays by Bravo!) Jason is walking on eggshells and feels a lot of pressure to make this one perfect. He is thinking of getting the setting changed on her engagement ring, because after less than two years of marriage, Bethenny is unhappy with it. A skinnygirl is never satisfied! And think about what that says about your marriage, Jason! Even the jewelers were like, ‘uhhh… dude – really? Not a good sign!’