Bethenny Frankel’s new book Skinnydipping debuts on Tuesday, May 1st, and it looks like she might have a hit on her hands.
This is Bethenny’s first attempt at fiction and the early reviews are positive. The Hollywood Reporter gushed:
Skinnydipping is a totally fun, dishy read, especially for fans of reality TV. Clearly, Frankel has drawn inspiration from her own life to construct the plot of the novel and half the fun is trying to figure which characters and events might be drawn from her real life and which are entirely made up.
Love her or hate her, you can’t deny she’s doing something right when it comes to branding and business ventures. And apparently she can write novels, too.
On last night’s Bethenny Ever After, Mexico says bienvenido to Bethenny Frankel and Co.! Watch out Cabo San Lucas, Hurricane Bethenny is rolling into town to celebrate her birthday. The group is greeted with coconut popsicles, and I have never seen someone so obsessed with how her child holds a flipping frozen treat…seriously, just let the kid eat the popsicle! She and Jason Hoppyare led to their villa, and it’s a true paradise. Jason is hoping that the couple can leave their bickering and pettiness back in the States.
At dinner, Bethenny congratulates Jason on making it through a day without ripping each others’ heads off. She accuses him of not trusting her and not liking her, regardless of how much he loves her. They are both saying the same thing, but yet when Jason says it, Bethenny seems very guarded. Bless him. Let it drop, lady! Or don’t let it drop…that may be a better conversation than what Bethenny broaches next. She wants to ask Veronica to be Bryn’s guardian in the event she and Jason die. Bethenny explains to Jason that his parents are getting up there in in age, so clearly Veronica is the perfect choice. Her near-death experience in Nantucket only solidifies this fact.
If I have learned anything from this site, it’s that Bethenny Frankel elicits very strong emotions from people. You either love her or you hate her…or you’re some strange, atypical weirdo who is totally indifferent to her. I fall into that last category. She makes a mean margarita though, and I’d kill for her wardrobe (most of the time).
The Bravo star recently sat down with Self to give tips on everything under the sun. Seriously. She talks about sex, yoga, acid washed jeans (don’t wear ‘em!), and being rude to Clinique saleswomen the importance of having your make-up professionally done. Of course, given that it’s a women’s health magazine, she also shares her healthy habits and dishes on her perceived marital breakdown.
Well, I managed to imbibe myself through another episode of Bethenny Ever After. It was more of the same with the marital drama and the non-stop product plugs. We’re in the mid-season slump here where the storylines get staid and the characters seem too cranky and the viewers are looking for a resolution and a change of pace. Bethenny Frankel and Jason Hoppy continue to miscommunicate in their marriage, and despite that, they are considering making Skinnygirl enterprises a family business. At least they’ll finally have something to talk about! And Gina returned and blessedly hasn’t changed a bit!
Things begin with Bethenny meeting with her interior decorator Brooke, to make furniture choices for the new apartment. It seems Brooke is a bigger drama queen than Bethenny as she starts to need Xanax at the thought of Julie Plake leaving. Perhaps, it’s because Julie is the only person who can reign in Bethenny.
Next, Bethenny heads to Beam HQ where she is helping to oversee brand direction. Bethenny explains that just because Beam bought her out—identity, soul and all—she’s still involved, because Skinnygirl is more than booze—it’s now BMI tests, and depends (for when your Skinnygirl cleanse causes a mishap), and screwdrivers and tampons and mascara and vibrators—and anything a girl could possibly want or need that can be made in the colors of red and white, and have a photo of Bethenny slapped on the front of it. Skinnygirl deodorant – you got it!
Then, they do a new cocktail flavor test. Bethenny eschews every flavor, but White Cranberry Cosmo, which they plan to unveil in Aspen by Christmas. Pressure! Poor underprivileged Bethenny is excited about the launch party because she grew up skiing and will get to snowboard for the first time in years. And guess what she’s wearing? A Skinnygirl snowboarding suit!
Next, Bethenny heads to the marble yard, where she has a huge multi-contractor meltdown over bathroom plans. She loves being the center of attention in all of this mess and lecturing people on not communicating. She also loves pretending she has no control, while playing the diplomat amongst the professional renovators, who are all just hoping for their chance at a Bravo show of their own. Outside, she prays to a statue that everyone will get along and her apartment will actually happen.
Jason and Jackie pay a visit to the jeweler who made Bethenny‘s wedding ring. After last year’s birthday meltdown (Birthdays by Bravo!) Jason is walking on eggshells and feels a lot of pressure to make this one perfect. He is thinking of getting the setting changed on her engagement ring, because after less than two years of marriage, Bethenny is unhappy with it. A skinnygirl is never satisfied! And think about what that says about your marriage, Jason! Even the jewelers were like, ‘uhhh… dude – really? Not a good sign!’
I breathed a sigh of relief when Bethenny Frankel‘s assistant Julie Plake finally gave her notice on this week’s episode of Bethenny Ever After. Julie just looked so miserable in every episode this season. I wanted to take her out for a drink and get her a new job.
It looks like she did just that. Her Twitter bio as of this week reads, “back in the burgh, working in pr & loving life.” Julie, who had worked for Bethenny for three years, decided to leave New York and move closer to her family and boyfriend. You can’t really blame her, life in New York is so expensive and can be exhausting, especially when you’re in a 24/7 job like the one of celebrity assistant.
On her Bravo blog this week, Julie explains how she felt after watching Bethenny describe to her therapist how Julie’s frazzled attitude affected her negatively. Because everything is about Bethenny. To her credit, Julie takes the high road:
Seeing Bethenny talk about me in therapy was emotional. In my time with Bethenny, I was pretty much everywhere with her (bathroom, bedroom, fitting room), but the therapy room. I guess I didn’t realize until I saw this what an extreme part of her life I had become. I always knew it, but seeing her get emotional like that made it more real. Bethenny and her familyhave become a HUGE part of my life. I saw them EVERYDAY all day. . .not being around them is like having an empty hole. I am just glad that Bethenny has Dr. Amador to help her work through her emotions and learn tools on how to handle situations. Everyone needs that.
Having worked for a moody boss before, it makes me so angry that Julie is still deferring to Bethenny in the above blog post. I’m sure Julie did affect Bethenny’s mood, but at the end of the day, Bethenny is the one who takes home all the profits. She is the boss. Did Bethenny ever think that it was her crazy-ass behavior that made Julie so frazzled? Julie also makes a curious statement about the rest of her time on the show:
“Don’t worry though — you can’t get rid of me that quickly. I’m still around to wear out my welcome and say goodbye. . .
It’s bittersweet. . .stay tuned.”
That’s an interesting comment! I wonder if we’ll see their relationship change. Bethenny also blogged, and started it off like this: “I really liked this episode, because it was largely about female power, which is, in many ways, what I stand for.” Female power via low-calorie drinks! We’re going to destroy the patriarchy while remaining true to our inner Skinnygirl.
Bethenny says Julie’s departure was the right thing to do:
Julie made a decision. Whether that is what you or I would do is irrelevant. She was stuck. She was tormented and something needed to happen for something to happen. To be honest, it was better for everyone. When someone is struggling with something, it affects their whole environment. Jackie was so enthusiastic about embarking on a new adventure, and it was difficult to do so while Julie’s heart and head were leaving the game. It’s the circle of life in business. I love Julie, and she is forever in my heart and connected to my family, but I do believe that it was the best decision for everyone. She is happy, the office is running smoothly and quietly, and everyone has found their place.
That’s right, Julie! Every thing is so much better now that you are gone! But seriously, Bethenny is right, and Julie is probably much happier. The thing about working for a boss like that is everything else afterwards seems easy.
And what about the new Julie? Jackie also posted to her Bravo blog, but she’s a woman of few words, saying that she was “in denial” about Julie’s departure and that “I know I have big shoes to fill, but Julie is a great teacher and will help me with everything I need to know!”
WHAT DO YOU THINK OF JULIE’S DEPARTURE FROM TEAM BETHENNY? WOULD YOU WORK FOR HER?
It looks like Bethenny Frankel should go ahead and treat herself to that $35,000 furniture. Reports show that the sales of her Skinnygirl cocktails have rocketed over the past year.
A market research firm estimates that Bethenny’s Skinnygirl drinks have had an increase in sales of almost 400%! Alcohol sales in general have seen an increase, but Skinnygirl’s sales have risen approximately 388%!
While Bethenny sold the rights to the drinks to Beam Global in a lucrative deal, she continues to work with them to promote the line and reportedly receives a cut of the profits. And promote them she does – and successfully, it looks like!
Back in 2011, she said that she created the cocktails after realizing how impossible it was to find a low-calorie drink. “I created a sub-category that never existed. I wasn’t an expert — I was just another person bothered by a 700-calorie margarita.”
Bethenny is laughing all the way to the bank as she continues to branch out her Skinnygirl brand to shapewear, cleanses, and who knows what’ll be next!? Roller skates? Budget furniture? $10 glass bowls for holding phone chargers.
In other Bethenny-is-taking-over-the-world news, she shared on Facebook yesterday that her new talk show is set to premiere on June 11th!
She shared: “I’m so excited to announce that my talk show premieres on June 11th on Fox! Want to be in my audience? Get tickets here.”
That’s just two months away, so start planning your L.A. vacays now.
CLICK THE CONTINUE READING BUTTON TO SEE A PHOTO OF HER NEW STUDIO!
Last night’s episode of Bethenny Ever After was all about good-byes and changes as Coordinator of Chaos Julie Plake announced she would be moving home to focus on her own life after years with the Skinnygirl team. Bethenny Frankel also contemplated having husband Jason Hoppy work with her and help run the Skinnygirl empire. Did I mention Bethenny is running an empire, cause she is, just in case you forgot. She’s, like, kinda the biggest deal since, like, sliced bread. Or bottled cocktails – which never, ever existed before Skinnygirl came along.
Ok, I have to admit after a couple of episodes of really liking Bethenny again, last night she was grating on my nerves with her constant pity party and I’m so amazing nonsense. We get it – you built a successful business on your own. You are NOT, Madame Frankel, running the United States from your 3-bedroom- apartment in TriBeCa with only two twenty-something assistants who can barely send an email. Stop trying to pretend you are.
Anyway, things begin with Julie sitting Bethenny down to discuss her future. Julie lets Bethenny know the time has come for her to say good-bye. Julie will be moving home to Pittsburgh and focusing on her relationship with Drew because she’s completely burned out by giving her life to Bethenny. Bethenny is upset, but supportive, and openly admits that while Julie is great at her job – the job is probably not the right fit for Julie emotionally. Bethenny also recognizes what an agonizing decision this has been for Julie. She handled it with class and gratitude – it was nice.
While sharing the news with Jason, Jackie, and Maggie; Bethenny looks like he’s gagging on that Skinnygirl cleanse she’s drinking. Jason is sad and seems genuinely upset that Julie will be leaving their family, but he is apparently pondering leaving his job to join the Skinnygirl team. In Julie’s absence, Jackie and Maggie will be promoted. Bethenny worries if Maggie will be able to handle the ball-busting Skinnygirl team – and the constant chaos. Poor Julie – she is a C.O.C. no more!
Bethenny heads over to Drybar, which is partnering with Skinnygirl to incorporate the classic Skinnygirl ponytail and margarita into their menu. The owner practices the classic ponytail on Bethenny and even after the re-do it looks like crap. Maybe it’s Beth’s hair, maybe that lady needs Tabatha to take over, but really – that was one sorry, sad ponytail that looked more ‘I just worked out’ than ‘I styled my hair this way.’ Afterwards Bethenny pours up a cocktail and wonders why people don’t drink in the morning. She prefers morning drunk to go with her morning sex and if she gets a blow-out, Jason should get a blow job, but Drybar doesn’t offer happy ending specials.
Bethenny discusses working with your spouse with the owner, who declares that it’s fun combining the two. One could say it’s the fruit in the sangria. Except Bethenny and Jason have a lot communication issues, so Bethenny seems nervous about adding more strain on their relationship. You know, more like adding a cauliflower to your sangria. Nonetheless, she doesn’t completely rule it out!
Next Bethenny meets up with Matt, her sexy Skinnygirl nutritionist or something. The idea that Matt is sexy is not lost on Bethenny who grills him continually on his single life, specifically if he dates and sleeps with models. Cause Bethenny can, like, relate. Nope, she’s not a forty-one-year-old married mother, she’s a single skinnygirl ready to mingle and dammit she’s good at being a bar slut! Oh, Bethenny… Oh Bethenny… Matt tells her he told hot girls at Nobu (does Bravo have a secret partnership with Nobu?) that he worked for Skinnygirl. Poor Beth had a wistful look on her face as she wished Matt were picking her up at the bars with a Skinnygirl diet bar ad.
Why do all of her business meetings turn into sex talk and personal life convos? Bethenny fills Matt in on how Jason has a passion for working with Skinnygirl and he is very fascinated by the operation. However she worries about mixing marriage and business. Matt feels her pain and echos that it may result in their relationship being all business talk and no break. Which is an excellent point!
Bethenny takes assistant-in-training Maggie to a high-end antique store where she and her decorator Brooke peruse $6,780,000.* vases. *Numerical values inflated for entertainment purposes. Bethenny is in shock over the prices – which are high. Like, gobsmackingly so. I agree with Bethenny – too scary! No $43,000 chair moments for me! And they definitely are not good for people with children.
Bethenny tells Maggie that Brooke didn’t know her when she was broke (well, no one did apparently because she never was. Thanks, Dad!), so Brooke expects her to spend lavishly like all her other clients, which include a whole host of famous people. And here comes the ‘I was poor and couldn’t pay my rent’ woe-is-me sob story that peppers every episode. After all that shell-shocked nonsense Bethenny discovers some bars that she likes. At $35,000 for the pair, they’re a steal!
Back at the apartment where Skinnygirl lives, the team is preparing for their big Lazy Lingerie photoshoot. Jason, apparently, chose this to be his first day of work with the Skinnygirl crew. I suppose to over-see the shoot (wink, wink). Bethenny is very excited that she has coerced her staff into prancing around her living room in their netherthings while she bounces on the sofa cheering.
Bethenny, again, explains how her business works – it’s like very, very complicated. Let’s talk about how amazing and fantastic and amazing Bethenny’s business is again! She’s so important. She is like the queen empress princess of the whole entire world. Skinnygirl alone is keeping the NASDQ alive. Bethenny’s like patenting stuff y’all. She invented bras! And margaritas! And yoga! Didn’t ya know?! ohmigawd – it’s Bethenny and her empire! It’s just, like, so mesmerizing.
Bethenny announces she is turned on by Julie wearing butt pads while holding Bryn. Dr. Amador is not working. Then she kisses her hairstylist, Stacey, on the lips to steal some of her “jarring” attention hot pink lipstick that oozes sex. Stacey is so getting some – as evidenced by the lipstick and the Skinnygirl neglige. Getting molested by Bethenny is no small fete!
From lingerie to Parenting magazine with an argument about furniture in between. Jason and Bethenny discuss the very real possibility of purchasing $35,000 furniture pieces. Jason makes some valid points about how they have a small child and they actually live in their space, so it will likely get banged up. Bethenny co-signs that she’s incapable of having valuable stuff, but she wants them nonetheless. Hey, I agree with her – if I could afford them I’d be mighty tempted. And they were awesome!
Bethenny then points out that they don’t use their valuables wisely, as evidenced by the expensive bowl being used to store iPod charges. haha. Seriously – that was my favorite scene of last night.
CLICK THE CONTINUE READING BUTTON FOR THE REST OF THE INSANITY!
Despite Bethenny Ever After‘s very low ratings this season, the world can’t seem to get enough of Bethenny Frankel herself! The skinnygirl has been branching out in all sorts of directions, using Bravo and reality television as her own personal marketing platform. One could even say that Bethenny created, what I unaffectionately refer to as, the Bravo Home Shopping Network.
In the latest on Bethenny’s never-ending empire, the star is talking about her upcoming talk show, which will go into limited release this summer on FOX. “I’m looking towards the future. I’m thinking about the talk show,” Bethenny revealed to Access Hollywood. “That’s what I’m the most excited about and the most invested in and focused on… I mean, I got a talk show!”
Bethenny also has a brand new “novel” coming out next month, titled Skinny Dipping. It’s technically a work of fiction, but the main character and the plotline closely resemble that of another skinny girl we all know! Apparently, even though it hasn’t hit bookstores and no one really knows if anyone will buy it based on her previous books reaching the New York Times Bestseller List, Bethenny has already been approached to turn her book into a movie! Oh, lord…
“I’ve been approached for the book to be a film and a television series,” she tells the Associated Press. “My gut says it really is a film; maybe later it could be a TV series. It has the arc, the story, the characters to be a film.” Bethenny is so humble isn’t she?
Bethenny is hoping to wrangle Mila Kunis into playing the main character, aka Neffeny Prankel. “When I thought about the lead character, I thought about people like Mila Kunis,” Bethenny said. “Expect the unexpected. I think that Mila Kunis would be perfect.”
One more thing Bethenny has been working on is her line of Skinnygirl Smooth n’ Shapers. The so-called lazy lingerie will be the focal point of tonight’s episode when Bethenny coerces her entire staff (hopefully minus Dwayne) to model the goods in a photoshoot for the new line. Bethenny said she wanted real women to sport the product, since that is the target audience.
Bethenny released the products are part of her “Real Women” campaign (didn’t Dove already do that?), which evokes women to “glamoflauge” amongst other tips. Below is a photo of a whole bunch of real women in their undies modeling Skinnygirl Shapers!
Which brings us to the eternal question – will Bethenny leave reality television behind now that she has so many other eggs in her basket? All signs point to yes! “I haven’t decided whether I’m coming back,” she shared with Access Hollywood. “I have a good relationship with Bravo and you never know what we’re going to do together, but I don’t know that I want to do this again.”
As for what’s next for the star, she’s not sure about that either. “Everyone asks, are you the next this, are you the next that,” she confessed. “I’m the next Bethenny! I don’t ever look at what anyone else is doing.” One has to wonder – is there such a thing as too much Bethenny? Have we reached a skinnygirl peak?
Finally, tonight marks an all-new episode of Bethenny Ever After. As mentioned above, Skinnygirl does a photoshoot and the team gets turned into sexy mamas! Bethenny and Jason continue to have drama – this time over whether or not he should join the Skinnygirl team and work for his wife. A preview of the new episode is below!
Bethenny Ever After airs tonight at 10/9EST on Bravo.
WHY DO YOU THINK BETHENNY IS SO SUCCESSFUL? WILL YOU READ HER NEW NOVEL OR BUY HER SHAPEWEAR? IS SHE HEADED FOR OVER-EXPOSURE?
CLICK THE CONTINUE READING BUTTON FOR A PREVIEW OF TONIGHT’S EPISODE!