Abercrombie & Fitch The Situation

Well, Abercrombie & Fitch you can’t have it both ways! You’re either with The Situation or you’re against him!

A few months back Abercrombie & Fitch publicly offered the GTL-lovin’ Situation money to stop wearing their clothes; issuing a press release claiming his affiliation with the company was bad for business and could do “significant damage” to their brand after Mike “The Situation” Sorrentino was photographed wearing it while filming Jersey Shore.

Then, the company followed up by creating t-shirts that clearly infringed on the skankerific star’s trademarks! Yes – Abercrombie & Fitch began selling shirts on their website emblazoned with “The Fitchuation” and GTL-You Know The Deal” Hmmm… that is oddly similar; shockingly so – I wonder where on earth they got the idea for “The Fitchuation”? Photos of the t-shirts in question are below. Now the shunned Situation is fighting back in court!

The Situation is asserting that despite Abercrombie advertising that he was offered a substantial amount dough if he gave up the brand, he was never actually offered that money at all and he is accusing the company of using him as a “marketing ploy” in the hopes to “draw attention to Abercrombie’s fashion line.”

And from now on, GTL officially stands for Gym, Tan, Lawsuit because The Situation is suing the company for violating his “trademarked slogans without permission,” claiming the t-shirts clearly infringe on his “trademarked Jersey Shore references.” Which, after all, is the nonsense that made him famous!

The lawsuit filed in Federal Court in Florida this Tuesday alleges Abercrombie “embarked on a worldwide advertising campaign using Sorrentino’s name, image and likeness to create brand awareness for its products by falsely claiming that [the company] had offered money to Sorrentino if he would stop wearing Defendant’s goods.”

Through his lawyers, The Situation contends that as a result of A&F’s “publicity campaign” they “profited off the use of a false affiliation with Sorrentino.” The suit also proclaims the retailer “wrongly used Sorrentino’s name, image and likeness for advertising purposes in violation of applicable law.” Oops — publicity stunt gone wrong A&F!

As a result of Abercrombie & Fitches’ blatant copying remarkably coincidental borrowing effort, The Situation is asking for a trial by jury, $1M in royalty payments and $3M in damages. Hey – according to Snooki he needs the money

[Photo credit: DJDM / WENN.com]


While the popularity of MTV’s mega hit show Jersey Shore continues to soar, there is one clothing company that would like nothing to do with the show.

Evidently Abercrombie and Fitch is NOT a fan of The Situation, 29, and is now in fact offering him alongside his castmates a “substantial” amount of cash to never sport their gear again.

“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image,” the company said in a press release on Tuesday. “We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.”

The statement continued, “We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”

Ouch! What is a bit odd is that the company reportedly capitlized on The Situation’s popularity last year by releasing a “Fitchuation” t-shirt.

And it turns out The Sitch is not the only reality star to turn off a clothing company. The Starcasm blog reports Teen Mom star Gary Shirley also received a request from another clothing company –Aeropostale — days ago asking him to stop wearing their gear as well.

Gary tweeted, “I’m no longer allowed to wear Aero although I did stop wearing it a while ago. They called and banned it. Was a very sad day for me 🙁 RIP..” He later added, “Aero reached out and asked to either blur or not wear at all…” Surely that has to hurt.

Photo credit: Mario&Luigi/WENN.com