Well, you win some; you lose some apparently. This week BeamGlobal, the company that now owns Skinnygirl Cocktails and its affiliates (they now offer wine and vodkas) unleashed its new ad campaign. The campaign tells us to “Drink Like A Lady,” and curiously absent is a person who is hardly ladylike at all – Bethenny Frankel!
“Bethenny started this brand in an amazing way,” says Kevin George, Beam’s SVP & Global CMO told Forbes. “But as we look to consumer research of what women are looking for in terms of calorie-consciousness and convenience, we found there’s a huge group of people who are into that but actually don’t know who Bethenny is yet.” Imagine that?!
Perhaps once her new talk show debuts, her fans may increase, but as Beam seeks to take the Skinnygirl line global,Bethenny Ever After isn’t a well-known show. Although I have to wonder if BeamGlobal feels the weekly meltdowns featured on BEA may be hurting the brand…
On last night’s episode of Bethenny Ever After, everywomanBethenny Frankel continued to deal with marital drama, running an empire drama, and renovating a multi-million dollar apartment drama. In between doing everything she took a break to ball bust with friend Jake and do yoga with food blogger Nick Feitel. Who quite obviously would have rather been eating Bethenny’s falafel than doing downward dog.
Things start out with Bethenny and the team learning that meek little intern Maggie has quit. Bethenny probably insulted and embarrassed her too many times under the guise of keeping it real. Maggie likely turned in her two-weeks notice and raced on down to her lawyer’s office to start the lawsuit accusing Bethenny of disparaging her reputation on national television and forcing her into dangerous waters.
Bethenny is confused about how a paddle boat trip and a free vacation were the straw that broke the camel’s back but hey, no real loss there. Everyone kinda snickers about what a weakling Maggs is who can’t hang with the tough old broads and only Julie Plake seems to feel guilty for perhaps heaping too much pressure onto a twelve-year-old who has barely graduated from college.
Side note: I can really appreciate Bethenny‘s success and when she was basically running her one-drink wonder of a business out of her studio apartment and funding it with her Real Housewives of New York paycheck, I can understand hiring some just out of college kid to be an assistant. But now that this is a major business I just cannot believe she is leaving all of the administrative and executive assistant duties in Jackie‘s hands. Isn’t Jackie like 22 with not much experience?
I mean, clearly Bethenny worries about the level of professionalism since she has brought it up several times – and clearly that’s why she is hoping to include her husband into the business side of things, but I just do not understand why she does not have real professionals in her employ? Perhaps she does and this whole Skinnygirl at home business nonsense is just a storyline.
Good lord – is there no end to Bethenny Frankel‘s empire? Guess not! The mogul – and I mean mogul – should probably get her own version of The Apprentice already, which isn’t a bad idea actually. Adding to her list of products, the Bethenny Ever After star just released her first novel, Skinnydipping – which is more of a memoir with the names changed to protect the innocent.
To promote her newest book endeavor, Bethenny has been making the media rounds talking marriage, reality TV, and writing!
“I’ve been on reality television for 8 years,” Bethenny said on TODAY of taking a break to write ‘fiction’. “I’ve been on a lot of my reality — my first three books were prescriptive in how to lose weight and how to get the most out of life. ‘Skinnydipping’ is just fun, refreshing…. It’s just a palate cleanser.”
Bethenny credits her fans for keeping her grounded and says that’s what led her to pursue the talk show route. “I have incredible fans,” she explained. “I have a great relationship with them, whether it’s on Twitter, emails or letters, I know exactly who they are. We are in a relationship. It’s why I wanted to do a talk show. It’s for them, so we can have a conversation, rather than just watch me living my life on television.”
On last night’s episode of Bethenny Ever After the team continued their Mexican adventure which coincided with Bethenny Frankel and Jason Hoppycontinuing their marital meltdown, but strangely they seem to be making some small strides and at least they are communicating. Somewhat. Maggie, Bethenny’s beleaguered intern quit and then there were three Skinnygirlians.
Team Frankel is still in Mexico, but things are in a much happier mood than last week. Bethenny and the girls, plus Jason, start out with breakfast and a little trip to the beach vendor. Bethenny is a little steamed that she thinks she got ripped off by the sarong vendor and wants to go for round two to haggle for a better price. She runs into a jewelery vendor instead and falls in love with a fantastic necklace that she really wants. He won’t come down on the price, so she throws the less emotionally invested Jason into the mix. Jason has no luck either and Bethenny promises to run into “hermano” again and make the necklace hers.
Later Bethenny does find Hermano and is able to negotiate a deal to get Julie and Jackie some jewelery and score the necklace. Hey – she’s rich! Jewelery for all!
Bethenny Frankel’s new book Skinnydipping debuts on Tuesday, May 1st, and it looks like she might have a hit on her hands.
This is Bethenny’s first attempt at fiction and the early reviews are positive. The Hollywood Reporter gushed:
Skinnydipping is a totally fun, dishy read, especially for fans of reality TV. Clearly, Frankel has drawn inspiration from her own life to construct the plot of the novel and half the fun is trying to figure which characters and events might be drawn from her real life and which are entirely made up.
Love her or hate her, you can’t deny she’s doing something right when it comes to branding and business ventures. And apparently she can write novels, too.
While Jill Zarin and Alex McCord are officially out of the Real Housewives of New York City, they won’t go quietly into that famewhore night and continue to draw attention to themselves, no matter what. We’ll start with the grossest news. Somehow, Alex was able to get press for a very odd passage in her “urban parenting” book, which was released two years ago, Little Kids Big City. They weren’t getting enough hate messages on Twitter, so they decided to promote the passage below, describing husband Simon VanKempen‘s reaction to the au naturale birth of son, François. Alex describes her natural birth as:
“Once he was finally out of my body, I experienced a tsunami of endorphins that was almost orgasmic and I understand completely the stories other women have written about ecstastic birth. Simon was sitting behind me at the point of birth, and later when we untangled ourselves he discovered he’d actually ejaculated though hadn’t felt any of the normal lead-up to that.”
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On last night’s Bethenny Ever After, Mexico says bienvenido to Bethenny Frankel and Co.! Watch out Cabo San Lucas, Hurricane Bethenny is rolling into town to celebrate her birthday. The group is greeted with coconut popsicles, and I have never seen someone so obsessed with how her child holds a flipping frozen treat…seriously, just let the kid eat the popsicle! She and Jason Hoppyare led to their villa, and it’s a true paradise. Jason is hoping that the couple can leave their bickering and pettiness back in the States.
At dinner, Bethenny congratulates Jason on making it through a day without ripping each others’ heads off. She accuses him of not trusting her and not liking her, regardless of how much he loves her. They are both saying the same thing, but yet when Jason says it, Bethenny seems very guarded. Bless him. Let it drop, lady! Or don’t let it drop…that may be a better conversation than what Bethenny broaches next. She wants to ask Veronica to be Bryn’s guardian in the event she and Jason die. Bethenny explains to Jason that his parents are getting up there in in age, so clearly Veronica is the perfect choice. Her near-death experience in Nantucket only solidifies this fact.