In a new interview with the Wall Street Journal, Bravo reality star Bethenny Frankel openly admits that having a baby and getting married to Jason Hoppy has been good for her brands, which now includes two Bravo reality shows, a Skinnygirl Margarita mix, endorsement deals with Bluefly and British Airways, and several best-selling books.
“I’m not stupid,” Bethenny says. “This is about the husband and the baby.” According to the WSJ article, Bethenny can also add an endorsement for Pampers to her long list of endorsements as Procter & Gamble came calling following the birth of now 6-month old baby Bryn Hoppy.
Bethenny is even gearing up to add more to her brands as she is also working on some skin care products and a shapewear line. “It’s about allowing people into my fishbowl in order to be successful,” says Bethenny of her success on and off the TV screen.
“Our clients are very taken with her right now. Bethenny has entered into the mommy world and she hasn’t posed for Playboy,” says Amia French, a talent coordinator for Platinum Rye Entertainment, which helps corporations pair with celebrities. “Motherhood has only increased her value with us,” adds Geri Allen, a spokeswoman for Campbell Soup Co.’s Pepperidge Farm unit, which also has a promotional agreement with Bethenny.
Bethenny has without a doubt come a long way since her days on Martha Stewart’s The Apprentice back in 2005. She finished runner-up by the way. Since then, she has appeared on 3 seasons of Bravo’s the Real Housewives of New York City before ultimately getting her own spin-off show Bethenny Getting Married following the announcement of her engagement and pregnancy.
The WSJ article also mentions that season 2 of BGM will be returning in February. The new title? “Bethenny Ever After.”
Despite her success and growing number of business endeavors, Bethenny makes it clear there’s still something she would like to have. Her own talk show that is. “I want to have a dialogue with my fans, and right now the only dialogue I can have is in 140-characters,” she says, referring to her Twitter feed.
While everything Bethenny touches seems to turn to gold, her decision to appear on ABC’s Skating With The Stars might turn out to be her biggest failure yet. The ratings for the show came out yesterday and it can only be described as disastrous. Despite having a lead-in from the most popular show on TV at the moment, Skating With The Stars only managed 11.3 million viewers. A drastic drop from the 23.3 million viewers that tuned in for Dancing With The Stars just moments before.
It gets even worse as only 6.91 million viewers tuned in for the last hour of the show’s premiere. There are now rumblings that ABC is currently in panic mode.
TELL US – WHAT ARE YOUR THOUGHTS ON THE WSJ ARTICLE & BETHENNY’S COMMENTS?