“I love Skinny Girl.. Love that it doesn’t taste diety!!! #WWHL @BravoAndy”
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Good lord – is there no end to Bethenny Frankel‘s empire? Guess not! The mogul – and I mean mogul – should probably get her own version of The Apprentice already, which isn’t a bad idea actually. Adding to her list of products, the Bethenny Ever After star just released her first novel, Skinnydipping – which is more of a memoir with the names changed to protect the innocent.
To promote her newest book endeavor, Bethenny has been making the media rounds talking marriage, reality TV, and writing!
“I’ve been on reality television for 8 years,” Bethenny said on TODAY of taking a break to write ‘fiction’. “I’ve been on a lot of my reality — my first three books were prescriptive in how to lose weight and how to get the most out of life. ‘Skinnydipping’ is just fun, refreshing…. It’s just a palate cleanser.”
Bethenny credits her fans for keeping her grounded and says that’s what led her to pursue the talk show route. “I have incredible fans,” she explained. “I have a great relationship with them, whether it’s on Twitter, emails or letters, I know exactly who they are. We are in a relationship. It’s why I wanted to do a talk show. It’s for them, so we can have a conversation, rather than just watch me living my life on television.”
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A market research firm estimates that Bethenny’s Skinnygirl drinks have had an increase in sales of almost 400%! Alcohol sales in general have seen an increase, but Skinnygirl’s sales have risen approximately 388%!
While Bethenny sold the rights to the drinks to Beam Global in a lucrative deal, she continues to work with them to promote the line and reportedly receives a cut of the profits. And promote them she does – and successfully, it looks like!
Back in 2011, she said that she created the cocktails after realizing how impossible it was to find a low-calorie drink. “I created a sub-category that never existed. I wasn’t an expert — I was just another person bothered by a 700-calorie margarita.”
Bethenny is laughing all the way to the bank as she continues to branch out her Skinnygirl brand to shapewear, cleanses, and who knows what’ll be next!? Roller skates? Budget furniture? $10 glass bowls for holding phone chargers.
In other Bethenny-is-taking-over-the-world news, she shared on Facebook yesterday that her new talk show is set to premiere on June 11th!
She shared: “I’m so excited to announce that my talk show premieres on June 11th on Fox! Want to be in my audience? Get tickets here.”
That’s just two months away, so start planning your L.A. vacays now.
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