Well, you win some; you lose some apparently. This week BeamGlobal, the company that now owns Skinnygirl Cocktails and its affiliates (they now offer wine and vodkas) unleashed its new ad campaign. The campaign tells us to “Drink Like A Lady,” and curiously absent is a person who is hardly ladylike at all – Bethenny Frankel!
“Bethenny started this brand in an amazing way,” says Kevin George, Beam’s SVP & Global CMO told Forbes. “But as we look to consumer research of what women are looking for in terms of calorie-consciousness and convenience, we found there’s a huge group of people who are into that but actually don’t know who Bethenny is yet.” Imagine that?!
Perhaps once her new talk show debuts, her fans may increase, but as Beam seeks to take the Skinnygirl line global,Bethenny Ever After isn’t a well-known show. Although I have to wonder if BeamGlobal feels the weekly meltdowns featured on BEA may be hurting the brand…
Bethenny Frankel’s new book Skinnydipping debuts on Tuesday, May 1st, and it looks like she might have a hit on her hands.
This is Bethenny’s first attempt at fiction and the early reviews are positive. The Hollywood Reporter gushed:
Skinnydipping is a totally fun, dishy read, especially for fans of reality TV. Clearly, Frankel has drawn inspiration from her own life to construct the plot of the novel and half the fun is trying to figure which characters and events might be drawn from her real life and which are entirely made up.
Love her or hate her, you can’t deny she’s doing something right when it comes to branding and business ventures. And apparently she can write novels, too.
It looks like Bethenny Frankel should go ahead and treat herself to that $35,000 furniture. Reports show that the sales of her Skinnygirl cocktails have rocketed over the past year.
A market research firm estimates that Bethenny’s Skinnygirl drinks have had an increase in sales of almost 400%! Alcohol sales in general have seen an increase, but Skinnygirl’s sales have risen approximately 388%!
While Bethenny sold the rights to the drinks to Beam Global in a lucrative deal, she continues to work with them to promote the line and reportedly receives a cut of the profits. And promote them she does – and successfully, it looks like!
Back in 2011, she said that she created the cocktails after realizing how impossible it was to find a low-calorie drink. “I created a sub-category that never existed. I wasn’t an expert — I was just another person bothered by a 700-calorie margarita.”
Bethenny is laughing all the way to the bank as she continues to branch out her Skinnygirl brand to shapewear, cleanses, and who knows what’ll be next!? Roller skates? Budget furniture? $10 glass bowls for holding phone chargers.
In other Bethenny-is-taking-over-the-world news, she shared on Facebook yesterday that her new talk show is set to premiere on June 11th!
She shared: “I’m so excited to announce that my talk show premieres on June 11th on Fox! Want to be in my audience? Get tickets here.”
That’s just two months away, so start planning your L.A. vacays now.
CLICK THE CONTINUE READING BUTTON TO SEE A PHOTO OF HER NEW STUDIO!
Hi RT readers! Introducing our newest writer Maria Diaz to you all today! Some of you might be familiar with Maria as she has been blogging about Bravo shows for a while now. You will be able to read more about Maria tomorrow when we publish her bio! Please give her a great RT welcome! Thanks – RT 🙂
Our long national nightmare may be coming to an end; Us Weekly reports this weekend that Bethenny Ever After, former housewife and current Skinnygirl mogul Bethenny Frankel‘s hit reality show, will be coming to an end after its third season premieres on February 20.
Before you put your monogrammed tinfoil hats on and blame this on Jill Zarin, do not fear: the source tells Us Weekly that this was a decision Bethenny came to on her own, wanting to end the show on a “high note” and instead she “is going to concentrate on her many business ventures.”
“The door is open for other projects with Bravo,” the source adds. “But as far as Bethenny Ever After goes, she feels that ending the show on a high note and ending it after this season would be best for her family. She doesn’t want her [20-month-old] daughter [Bryn] to grow up on TV.”
This was a year of almost endless bad press for Bethenny, who for a while seemed virtually untouchable, as viewers watched her go from the sad singleton begging her detached boyfriend to move in with her on Real Housewives of New York City’sfirst season, to happily married, with a baby and a fat bank account after she successfully sold her line of Skinnygirl cocktails to Jim Beam for a highly disputed amount of money. However, then came some lawsuits, an accusation that she faked being lost at sea for her reality show and lastly her talk show got dropped.
In any case, if there’s one thing Bethenny is good at it’s spinning just about anything in her favor (it’s why they pay her the big bucks!) and she did just that at this weekend’s Television Critics Association press junket (this is when the networks roll out previews of all the new shows, along with forcing the actors and other stars to talk to an army of members of the media).
She says all the stories are just making her stronger and it’s a testament to just how popular she is, telling E! Online: “I’m also a little bit flattered because it means I must’ve really made something out of myself, because there are that many that that want to tear me down. A lot of people want to tear me down, and if I were them, I wouldn’t hold my breath waiting for that to happen.”
Bethenny also spoke out about her former BFF Jill Zarin. When asked if she had any advice for the now fired Jill, she stated, “Jill Zarin is definitely a survivor. She is definitely well-to-do and I don’t think she’s worried about finding a job.”
Bethenny doesn’t end there going on to give Jill a not so subtle diss. “She was on the show for years, and in many of the cities people are only on for one or two seasons,” Bethenny explains. “It just happens that they make it a little fresher. I’m sure she’ll find exactly what she’s looking for. It probably just stings a little bit. It’s a little bit difficult. She has her own way of dealing with it. I’m sure it’s difficult for her a little bit to watch what’s going on with me. Maybe if I were in her position, that’d be difficult for me, too. She handles it the way she knows how.”
As for what we can expect on the third and reportedly final season of her reality show, Bethenny states we will get to see some marital issues between her and hubby Jason Hoppy. Though she says her marriage has “amazing ups,” it also has struggles: “I just turned 41, and I unintentionally crammed everything in,” said Bethenny. “I got pregnant, I got married, I sold part of my business, and now we’re settling into what married life really is.”
Bethenny notes that she’s still “in therapy,” and despite problems between Jason and herself, she did not request that the cameras be turned off. “We’re going there,” she added.
Regarding her future on Bravo, they are naturally tight-lipped about whether or not the third season of BEA will be her last (I’d like to suggest a follow-up entitled Everybody Hates Bethenny, where she will just deal with all her haters) and the network tells Us Weekly that: “They haven’t even finished shooting this season so no decision has been made about another one yet.”
Whatever the decision is, love her or hate her, no doubt folks will be watching Bethenny, whether to laugh, cry or just speculate on how much plastic surgery she’s truly had done.
[Photo Credit: WENN]
TELL US – THOUGHTS ON BETHENNY CHOOSING TO END HER SHOW? SMART? ARE YOU EXCITED ABOUT SEASON 3? THOUGHTS ON HER COMMENTS ABOUT JILL & HER MARRIAGE?
Bethenny Frankel has built a franchise and identity on being the Skinnygirl, but now that the reality star’s life is in turmoil she’s become the TOO Skinnygirl! In today’s not so surprising news the media is questioning Bethenny’s behavior yet again — this time for her gaunt appearance!
Bethenny has always been on the teeny side causing fans to wonder about her weight and lifestyle choices for years — particularly because of some controversial statements regarding losing and maintaining weight in her book Naturally Thin.
Life & Style is reporting that the itty-bitty former Housewife has insiders “concerned” about Bethenny over-doing it, despite claims that she doesn’t do anything “extreme”, and preaches “everything in moderation.” Reality Tea has reported that Bethenny’s weight has dropped severely in recent years.
According to the mag all the upheaval surrounding the brand and image she has worked so hard to cultivate is taking a toll on Bethenny, who an observer notes looked “very thin” at a recent appearance. “Her arms were particularly tiny and frail. She looked almost sickly.” Another eyewitness confirms: “Bethenny is scary skinny in person. She looks emaciated and ill.”
An insider speculates that with Bethenny losing control of her “world” she is taking it out on her diet and has become “obsessive” about portion size and has taken to eating snacks, like small bags of pretzels, instead of a meal or she claims she forgot to eat. “Because I’m so busy, I’m not always hungry,” she confessed to the mag. Bethenny has made no secret of her struggles with her weight, telling anyone who would listen that her mother, Bernadette Birk, sent her to weight-loss camp as a child and that her classmates called her a “whale.”
Additionally, Bethenny is desperate to regain the public’s positive image of her as the “rags to riches, little girl lost who made it big” and is apparently using her weight to gain acceptance from the media and fans.”Bethenny’s in a panic,” an insider reveals. “She’s being attacked left and right for not being real.”
Indeed, Bethenny’s fear of public rejection has left her so worried she’s hired help! “She’s so frantic to improve her image, she’ s hired image consultants to guide her through 2012.” Well, I say she needs it with all the nonsense she’s been embroiled in lately!
While insiders are claiming Bethenny’s life is falling apart the Bethenny Ever After star recently blogged about all she has to be thankful for. After imparting her advice for a healthy and simple holiday meal, Bethenny noted her appreciation for her amazingly patient husband Jason Hoppy, her daughter Bryn and dog Cookie.
“I’m most thankful for my family, and in particular my beautiful baby girl Bryn. She has changed my perspective on life. She has made me more grateful and aware, and has given me different purpose than I had before,” Bethenny wrote.
“I’m grateful for a loving and supportive husband who is a great father to Bryn and a good friend to me,” she added. “I’m especially grateful to Cookie who has been with me through the most difficult and influential stages of my life. She is woman’s best friend and I love her as much as a child.”
I’m glad Bethenny is recognizing all the people who put up with her cray-cray and still love her for the wack-a-doo she sometimes is! Hopefully 2012 will be a more positive year for Team Frankel or I’m predicting she may go the crash and burn route of the Kardashians with too many negatives and too many scandals overshadowing the positives! Best of luck Bethenny in getting things on track and remember: eat some holiday cookies!
THOUGHTS ON THE ARTICLE – DO YOU BELIEVE BETHENNY IS TOO THIN? IS SHE JUST REACTING TO STRESS OR DOES SHE HAVE A PROBLEM? DO YOU THINK 2012 WILL IMPROVE FOR BETHENNY OR ARE FANS TIRING OF HER CONSTANT DRAMA?
Bethenny Frankel’s dreams of breaking into the talk show market may officially be dashed.
The New York Post is reporting that after Bethenny’s talk show “failed to sell into syndication” it has been dropped by its producer Telepictures! “Several stations expressed interest, but there’s probably not room for Bethenny’s show this year,” a source close to Telepictures revealed. Warner Bros (which owns Telepictures) declined to comment on the state of Bethenny’s show.
Unfortunately Bethenny’s blunt, abrasive manner failed to attract the attention of major networks (despite receiving some help from a so-called “nice coach”) and was then overshadowed when several other celebrities with more cred, such as Katie Couric, Steve Harvey, and Anderson Cooper were snapped up for syndication.
As we previously reported, Bethenny was hoping her “advice-based” show would land a spot on NBC, the network that owns Bravo, but was bumped in favor of Survivor host Jeff Probst’s new show, which did well in test markets.
While the Bethenny Ever After star’s show was being test-marketed hoping to gain “traction” (or interest from networks) she found herself in the midst of a series of PR Blunders including a couple of Skinnygirl-related lawsuits and that whole lost-at-sea fiasco where she claimed she was forced to get a “gag order” against the captain of a rescue boat who disputed her version of events. These instances could have been explanations for Bethenny not getting the green-light from networks.
Yet all is not lost for Bethenny as she has supposedly received a few opportunities for other “TV types” now that the syndication deal is over. An insider is reporting she’s received offers from both cable stations and other networks.
Personally, I believe cable is a much better market for the over-the-top Bethenny who may not be able to taper her personality down enough for mainstream markets. I also believe she would do better in a panel-format show like The View.
Bethenny has not commented on the latest bad news – YET!
In other Bethenny news, Skinnygirl is now launching another product no one needs — Skinnygirl Face & Body. Bethenny Tweeted the exciting news: “Proud to announce: Skinnygirl Face & Body gift sets are @Walmart! A perfect holiday gift for Skinnygirls of all ages!”
Yes, just perfect! Named for her “famous” cocktails, fans can choose from a Sangria set or a Margarita set each of which contains a body wash, lotion and a body scrub. A picture is below. Oh, gee – I hope I get one for Christmas.
[Photo Credit: Josiah True / WENN.com]
THOUGHTS ON BETHENNY’S LATEST TALK SHOW DILEMNA? DO YOU THINK SHE SHOULD ATTEMPT ANOTHER TV PROJECT OR SHOULD SHE STICK TO REALITY TV? WOULD YOU TRY HER NEW BODY CARE LINE?
Days after the Huffington Post reportedBethenny Frankelonly received $8.1 million for the sale of her Skinnygirl drink line, and not the widely reported $120 million, both Bethenny and Forbes are now firing back!
First Forbes is stating they stand by the $100 million figure. If you recall, the Bethenny Ever Afterstar graced the cover of Forbes back in May during which they declared she sold the drink line for $100 mil — $20 mil less than the amount originally reported by The Hollywood Reporter.
So what exactly was the $8.1 mil figure about? Well according to a financial analyst, the $8.1 million is merely the value of the goodwill attributed to the brand.
“The $8.1 million was just the amount of intangible assets purchased in the Skinnygirl transaction, essentially the amount Beam paid for the Skinnygirl brand rights—not the total purchase price,” saidanalyst R.J. Hottovy to Forbes.
So how did Huffington Post’s Rob Shuter get it wrong? Well for starters the actual price Beam paid for Skinnygirl is missing from the 10-Q statement and Bethenny cannot publicly disclose the amount due to a confidential agreement. Beam is also refusing to disclose the amount and they can actually get away with doing that under accounting rules.
“We will continue to disclose accounting data as required to be included in financial filings,” said Beam Global spokeswoman Paula Erickson, “but do not expect that a black-and-white lump sum ‘purchase price’ figure will be made available. Suffice to say, this was not an $8.1 million acquisition.”
So the BIG question now is how much did Bethenny really receive for the sale of her drink line? According to Forbes, that figure is at least $39 million. See Beam listed $39 million in their financial disclosures for acquisitions made in the second quarter of 2011. And as financial analyst R.J. points out, the only acquisition the company made during that period was for the Skinnygirl Drinkline.
“The only deal they announced over that period was Skinnygirl,” said R.J. “This means [Beam] paid at least that much for Skinnygirl [during that period].” He goes on to add that there may be additional elements to the deal not accounted for or visible in company filings, including stock options that could yield Bethenny additional long-term returns.
In addition to the $39 million Bethenny likely received upfront, she also stands to earn up to an additional $25 million. The company’s financial statement revealed “the Company may be required to record contingent consideration in an amount not in excess of approximately $25 million.” That basically means Bethenny stands to earn up to an additional $25 million based on future sales, incentives, meeting high targets etc.
Bethenny herself confirmed this to Forbes stating she’d get “on-going back end”—payments based on how well Skinnygirl’s cocktails sold after Beam took control. Experts say Bethenny should be getting that $25 million as “sales of Skinnygirl have exceeded expectations for 2011 and that threshold will be met this year.”
According to Forbes, this brings “the value of the deal to at least $64 million in this year alone, without accounting for any further payments or other compensation for Frankel.” Bethenny adds, “The acquisition was structured with various potential payout levels based on sales of Skinnygirl products.”
Bethenny of course also fired back at critics. When asked about the reported $8.1 million figure, Bethenny said laughing: “Come on. That it could be the fastest growing booze brand on the market and have sold for that little is just preposterous… I’m going to be paying a hell of a lot more than $8.1 million in taxes.”
As for the Huffington Post, they have since retracted their original errornous report stating they “regret” it.
However, some things are still not adding up. For example, where did the $100 million figure come from? It appears Forbes can only put a $64 million figure on the deal and cannot account for the remaining $36 million. Yes, it’s clear Bethenny potentially stands to earn more, according to her, but it would have been nice if Forbes could further explain how exactly they were able to put a $36 mil figure on that potential income.
Other things that make you scratch your head is the fact that immediately following the Huffington Post’s report, Bethenny quickly removed the Forbes $100 million cover story from her website. Why remove the article if it’s accurate?
Also more odd, Forbes released the statement below to the Huffington Post before they ultimately decided to back Bethenny and themselves on the issue –
“We’re taking this very seriously. We based our numbers at the time of reporting on solid sources. We’re aware of the new information and we’re looking into it right now,” Dan Bigman, Forbes executive editor stated. “We’re going to review all the information thoroughly and talk to Ms. Frankel before taking any steps. If there are any inaccuracies, we’ll correct them. If clarification is required, we’ll do so.”
As for Bethenny, she also tweeted: “Most people are morons. Stay tuned.” She later added, “Only listen to sources you trust. Irresponsible journalism is a waste of your time.” Bethenny also changed her Twitter profile picture to her Forbes cover. That cover is below.
Must say Bethenny should be giving thanks that this Huffington Post report came out just in time to distract the public from Lost-at-sea-gate!
Photo credit: Roger Wong/INFEvents.com
TELL US – THOUGHTS ON THE LATEST? SOMETHING FISHY ABOUT THE $100 MILLION FIGURE OR MUCH ADO ABOUT NOTHING?
They say when it rains, it pours and unfortunately for Bethenny Frankelit continues to storm.
Just days after the towboat operator who “rescued” her publicly stated she faked the whole ordeal for her reality show, a new report by the Huffington Post is now stating Bethenny did not receive the widely reported$120 million for the sale of her Skinnygirl drink line earlier this year. Just how much did she earn? $8.1 million — a far cry from the reported amount.
The Huffington Post uncovered the SEC quarterly financial disclosures posted on Fortune Brands’ (the company Bethenny sold her line to) website yesterday which revealed the acquisition of the Skinnygirl cocktail business was for $8.1 million. The statement read, “…the acquisition of the Skinnygirl ready-to-drink cocktail business ($8.1 million).” Below is another excerpt from the disclosures –
“In March 2011, we acquired the Skinnygirl ready-to-drink cocktail business. The acquisition included inventory and identifiable intangible assets. In addition to goodwill, we recorded contingent consideration, which is based on the achievement of certain sales targets. In future periods, the Company may be required to record contingent consideration in an amount not in excess of approximately $25 million. Any change in the Company’s estimated liabilities for contingent consideration will impact operating income in future periods.”
To sum this up, Bethenny received $8.1 million upfront and stands to earn up to an additional $25 million based on future sales, incentives, meeting high targets etc. W.O.W.Z.E.R.S. That puts the full possible sum of the sale at $33.1 million. While still definitely impressive — it is definitely a far cry from the reported $120 million.
Ramona Singer expressed her doubts about that amount back in May citing the amount was likely closer to $30 million. Who would have thought Ramona had it right? “I was thinking before that figure came out she got about $30 million total,” Ramona said. “And divided that between her and her partners David, and usually they do a pay out, they don’t give you the money up front, they pay you out over time.”
In Bethenny’s defense, she has never confirmed that $120 mil amount, but then again she never denied it. I guess the question now is should she have spoken up and publicly stated the number was way off? It will be interesting to see how Bethenny responds to this. She has yet to comment on this latest finding.
Moving on to Bethenny’s other dilemma aka Lost-at-sea-gate. The original story by Bethenny, star of Bethenny Ever After, was that she alongside her husband Jason Hoppy, her therapist and a Bravo camera crew were lost at sea for over 20 hours after their GPS malfunctioned.
Bethenny first gave an interview to E! News recounting the ordeal which she described as “traumatic.” And then during an appearance on The Ellen Show, she told host Ellen DeGeneres that she tipped tow boat operatorTim Russell$2,800 for safely returning her to shore.
Right away, some questioned the authenticity of Bethenny’s story which led the Jewish Journal to find Tim and interview him about what really happened. Tim had some very harsh words to say about Bethenny as he revealed she was never in any real danger while insisting that the navigation system was working when he received the call. Tim also added he was only called to help after the Coast Guard refused due to the lack of danger. To top it off, Tim said he never received the $2,800 tip from Bethenny.
Wowzers. Bethenny is now firing back in an attempt to defend herself. She is still sticking to her story as she tells E! News she was indeed lost at sea.
“Fiction? For some reason the craziest things just happen to happen to me,” she tells E!. “Not many people have an iguana poop in their suite on their honeymoon or their baby nurse attempt to baptize their child.”
“I wish that boat trip were fiction rather than the nightmare it actually was,” added Bethenny. “My truth is stranger than fiction.”
Bethenny also made the following tweets: “I will ALWAYS be honest with my fans. I know you know that!” She added: “Let’s review last week’s idiocies 1)I have a”nice”coach 2)I’m getting divorced 3)I’m pregnant 4)I lied re:being lost at sea Anything else?”
For someone as brash and honest as Bethenny, I was expecting a better defense of herself especially if someone is falsely accusing her of lying. I personally feel she should have answered the tough questions such as did she really tip Tim $2,800? And why would Tim come out and state her story was fake? I can’t imagine a man who was tipped $2,800 woould publicly state that he wasn’t.
Photo credit: WENN
TELL US – THOUGHTS ON THE LATEST? SHOULD BETHENNY HAVE SPOKEN UP ABOUT THE REPORTED $120 MILLION SALE AMOUNT? DO YOU BELIEVE BETHENNY OR TIM?