We've got a situation here! I have to thank Mike "The Situation" Sorrentino for making that his catchphrase. It just makes blogging life easier. This time around, the Jersey Shore star is not only battling sobriety, but also a vodka company. If it were anyone other than Mike, I'd say they would likely chuckle at the irony.
Mike is suing Devotion Spirits, a company with which he penned an endorsement deal in 2010 (long before heading to rehab for addiction issues). The Situation claims that he maintained his end of the bargain, promoting the protein-infused vodka (yes, you read that correctly…protein-infused. It's alright to gag. I did.) and making the brand the success it is today. While I've never heard of it, I'm not surprised. I prefer to get my protein from some fancy scrambled eggs not my vodka tonic.
Houston, we have a situation. According to the Hollywood Reporter, The Situationis set to earn an astonishing $5 million this year!
Just how? Well the site reports the breakout star of Jersey Shoreis raking in $60, 000 per episode on the MTV hit show, in addition to the $1,000,000 he is expected to earn in appearance fees.
But that’s not all, The Situation also signed a $400,000 deal to help promote a new line of protein vodka drink called Devotion, and yes you read that right, a protein vodka drink. He is also developing several products including an ab workout video and a line of chewable supplements.
But wait, there’s more! He also released a rap song on iTunes and has signed endorsement deals with Vitamin Water, Reebok and a clothing company.
So there you have it folks. Who knew fist pumping could be so lucrative.
In other Shore news, RadarOnline reported yesterday that Sammi “Sweetheart” Giancola walked out on the show (season 3 is currently filming) late last week.
According to Radar, Sammi got into a rage after watching the season 2 episodes that showed her boyfriend and co-star Ronnie Magro cheating on her, and then coming back to the Shore house to sleep with her.
“Sammi was angry and hurt by everyone,” a source tells Radar. “She couldn’t believe Ronnie did this and the girls hadn’t really told her… She just couldn’t stay living with the person who did this to her, so she moved out.”
The source adds that Sammi “had to find out in front of everyone that her boyfriend was lying to her and treating her like hell.” Radar reports the entire cast sat together last week to watch all the episodes of season 2.
Ok magazine is also reporting today that Sammi has since returned to the Jersey Shore house.