Good gracious. This whole Khroma Beauty thing isn't going to go away. The Kardashian sisters slap their names on anything and everything imaginable, and the one time they decide NOT to use their name is the one time the poo hits the fan. When Kim, Kourtney, and Khloe introduced their Khroma cosmetics line, the brand's parent company Boldface was slapped with a cease and desist by the real Kroma.
After the Florida based make-up company Kroma sued the Kardashian's Khroma for trademark infringement, the Kardashians changed the line's name to the oh, so original name Kardashian Beauty. However, Khloe wasn't happy about it…to put it mildly!
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In Touch is reporting on Khloe's reaction to Boldface's mistake. The reality star had some pretty harsh words for the company which didn't realize the koveted name of Khroma (or some similar variation) was already in use.
After the filing, an e-mail from Khloe has come to light as part of the law suit. She blasts Boldface for not doing more to ensure the brand's legitimacy. She wrote, “Ummm yeah… are they stupid??? We need to make sure we own the name first! What dumb f–cks!”
Khloe wasn't the only sister disappointed in Boldface. According to the court documents, Kim wasn't feeling the company's initial advertisements for the line, so she brought in Kanye West's "people" for a revamp. Of course she did, although I'd bet it was more Yeezy's idea than Kim's!
I hate to agree with Khloe (or any Kardashian for that matter), but Boldface clearly didn't exercise due diligence when naming the line!
TELL US-WHAT DO YOU THINK OF THE LAW SUIT?
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