Hailey Bieber proved that making business moves can be fun as she brought her skincare and beauty brand Rhode to Coachella 2025. While the weekend was all about enjoying the packed shows by the star lineup, the businesswoman also made sure to use the festival to her beauty empire’s advantage. The move came after rumors of Bieber reportedly looking to sell her brand. Nonetheless, the socialite kept the spotlight on Rhode’s new offerings during her latest outing.
Hailey Bieber and Kendall Jenner promote their brands at Coachella 2025
Hailey Bieber meant business while bringing her skincare and beauty brand Rhode to Coachella 2025. The 28-year-old media personality cleverly used one of the most famous festivals of the year as an opportunity for creative advertising. Moreover, the promotional stint turned even more fun since Bieber joined hands with her bestie, Kendall Jenner, to promote their respective brands.
Bieber put the spotlight on Rhode’s pbj peptide lip tint, while Jenner brought the fun and energy with her 818 Tequila. The brands took over Coachella by setting up a stunning photo booth in the desert. Besides capturing memories at the festival, the fabulous setup came with exciting vending options. Three of the four options included peptide lip tint in different shades — pbj, toast, and salted caramel. Meanwhile, the final one was for a little bottle of 818 Tequila.
Besides that, Bieber and Jenner made the best of the photo booth themselves. The video showed the duo making the vending picks for their respective brands after stepping inside together. Bieber and Jenner continued playfully posing while holding up the items. The 29-year-old model was radiating in a chic yellow dress. On the other hand, Bieber opted for a contrasting look in a tiny black minidress featuring a racy backless cut.
Bieber’s latest marketing move at Coachella came after recent rumors about her looking to sell Rhode. According to a Reuters report, the entrepreneur is navigating a sale of the business, which is reportedly valued at more than $1 billion. Nonetheless, Bieber appears focused on growing her business empire.
