Hailey Bieber recently sold off her beauty brand, Rhode, to E.l.f. Beauty, bracing herself for Justin Bieber’s SKYLRK. The fashion mogul reportedly sold the business for $1 billion, sparking curiosity about her next move. Latest reports indicate that the sale was a strategic step, paving the way for her to focus on her husband’s upcoming streetwear brand, SKYLRK.
Hailey Bieber will now focus on Justin Bieber’s SKYLRK, says ‘source’
After launching Rhode Beauty in 2022, Hailey Bieber steered the brand to great heights. Now, she is ready to channel the creative energy into Justin Bieber’s SKYLRK. Though her decision to sell the skincare company came as a shock to many, sources close to the model told the Daily Mail that it was a smart choice. In an exclusive report, the Daily Mail conveyed that Hailey’s decision to sell her brand was anything but spontaneous.
“Hailey sold Rhode to E.l.f. for a massive payday. She is now turning her full attention to SKYLRK.” an insider suggested. The insider further revealed, “In the coming weeks, you will see her doing more cross-promotion for this.” They added, “She’s helping him in creative strategy and even product development. It’s a calculated shift.”
Since Rhode Beauty’s launch in June 2022, Hailey has managed to shape the brand into a coveted name in beauty. She introduced a streamlined skincare collection while also launching innovative products like the viral phone case-lip gloss hybrid. E.l.f. Beauty’s CEO and Chairman, Tarang Amin, commented on the deal, “Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible.”
The CEO also noted, “Rhode is a beautiful brand that we believe is ready for rocketship growth.” As the founder, Hailey retains her creative involvement. Her new roles reportedly include Rhode’s Chief Creative Officer and Head of Innovation. With Rhode in good hands, the fashion influencer is poised to make a significant contribution to SKYLRK.
An insider remarked, “She built Rhode into a billion-dollar brand, cashed out at the peak.” They added, “now she’s using that momentum to help launch Justin’s next chapter. She is trying to be a mogul, and she is on her way.” Hailey Bieber’s journey from model to creative architect underscores her ability to influence the world of lifestyle.
