Justin Bieber and Hailey Bieber are seen on February 07, 2025 in New York City
Photo Credit: Raymond Hall | GC Images via Getty Images

Hailey Bieber’s Rhode Deal ‘Is a Blow’ to Justin Bieber’s Ego, ‘Source’ Claims

Hailey Bieber has recently achieved a major milestone in her career, which has added fuel to the divorce rumors surrounding her and Justin Bieber. A few days ago, Hailey’s company, Rhode, was acquired by e.l.f. Beauty for $1 billion. Since then, speculations about the couple’s financial situation created a buzz among fans. In a recent report by The U.S. Sun, a source claimed that the pop icon was allegedly not happy with his wife’s success. It appeared to be a “blow to his ego.”

Hailey Bieber’s Rhode deal has ‘deeply upset’ Justin Bieber, ‘source’ claims

Last week, Hailey Bieber announced a big achievement on her Instagram, expressing excitement about Rhode “partnering with e.l.f. Beauty.” Meanwhile, her husband, Justin Bieber, with whom she shares son Jack Blues, made headlines for having financial troubles. Speaking about the situation, a source told The U.S. Sun, “Justin is becoming incredibly selfish, and that deal has deeply upset him.” The individual further said, “He cannot stand the idea of being the ‘number two’ in their relationship now.” 

The insider added that the singer has been “obsessed with being the dominant figure in their relationship” and is allegedly “jealous” of Hailey. On the other hand, a fashion consultant close to the Biebers claimed that the musician “has been dreaming of similar deals for years but has not achieved them”. As a result, Justin “resents” that Hailey is “a better businessperson than he is, and her success makes him feel inadequate as a businessman.”

Aside from the million-dollar deal, the beauty mogul also bagged her first solo Vogue cover. In her cover interview with the magazine, she dismissed the rumors of relationship trouble. “There’s a new headline every two days that makes no sense,” Hailey added. However, the gossip didn’t seem to die down easily.

The Daily Mail recently reported how Hailey’s friends were concerned about her. An insider mentioned that her friends believed that the businesswoman would go out of her way to help Justin financially. “Friends of Hailey are concerned that she has been so ride or die with Justin that she might get enveloped into bailing him out of financial struggles,” the source said. Amid the controversial statements, the singer slammed haters on Instagram. He wrote two posts, stating that one should choose “LOVE” over “LOYALTY.”

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