Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her appearance in the viral ad clip came after the viral kiss cam involving the company’s former CEO Andy Byron and then-HR executive Kristin Cabot at Coldplay’s concert. An insider exclusively told PEOPLE that the video’s concept impressed Paltrow, who found it “funny.” The ad, posted on the company’s social media pages, quickly went viral.
Gwyneth Paltrow reportedly found the Astronomer ad funny enough to do
Tech company Astronomer took Gwyneth Paltrow on for their new video, days after their former CEO Andy Byron and HR executive Kristin Cabot were caught in an embrace on a viral kiss cam at Coldplay’s concert earlier this month. The ad saw Paltrow address a few questions about the company’s features while subtly digressing from the incident. Now, a source has shed more light on the “Goop” founder’s appearance to PEOPLE.
According to the insider, the project transpired swiftly, with the video’s tone appealing to Paltrow among other elements. The source shared that Astronomer first reached out to the actor, following which the ad “came together very quickly.” They continued, “Gwyneth has a really great sense of humor and it felt funny enough for her to do.”
Last week, Paltrow made a rather surprising appearance on Astronomer’s ad video, claiming that she had been “hired on a very temporary basis” to speak on behalf of the company and its employees. The company also gave the entrepreneur the title of “temporary spokesperson.” She proceeded to answer a few “common” questions from customers that subtly indicated the viral kiss cam incident.
However, instead of addressing the viral moment, Paltrow strayed away from the topic and instead focused on Astronomer’s objectives and events.
Since the incident, both Byron and Cabot have tendered their resignations from the company. They are yet to address the moment publicly. Meanwhile, sources later claimed that the former CEO was planning on seeking legal action against Coldplay, citing “emotional distress” and “invasion of privacy” for the lawsuit.
