Maximillion Cooper’s net worth in 2025 reflects his long-standing success as an entrepreneur, lifestyle brand creator, and former race car driver. Best known as the founder of the Gumball 3000 rally, Cooper has built a global business empire rooted in motorsports, fashion, music, and philanthropy.
Here’s a look at Maximillion Cooper’s net worth and how he continues to make money through business ventures, media presence, and the Gumball 3000 brand.
What is Maximillion Cooper’s net worth in 2025?
Maximillion Cooper has an estimated net worth of $65 million in 2025.
His net worth in 2025 consists of earnings from entrepreneurship, brand licensing, motorsport events, merchandise, and media partnerships. He also draws attention through his high-profile marriage to rapper and actress Eve, with whom he shares one child.
Maximillion Cooper is most famous for founding the Gumball 3000 in 1999. What began as a 3,000-mile celebrity rally has since expanded into a multimillion-dollar lifestyle brand that includes apparel, charitable foundations, and televised events.
What does Maximillion Cooper do for a living?
Maximillion Cooper is an entrepreneur, former professional skateboarder, and race car driver.
He is the CEO of the Gumball 3000 brand. As the company’s creative mind, he blends luxury automobiles with fashion, music, and global events.
Most recently, Cooper has remained active as the face of Gumball 3000 and has appeared in philanthropic campaigns such as men’s mental health awareness initiatives. He also continues to grow the brand through high-profile partnerships and new rally locations.
Maximillion Cooper’s earnings explained — how does he make money?
Maximillion Cooper earns money from:
- Gumball 3000 entry fees and sponsorships
- Licensed merchandise and fashion collaborations
- Television and media rights
- Foundation-led charity events
- Past earnings as a race car driver
In 2025, the Gumball 3000 continues to attract celebrity participation and international attention. Cooper is also in the spotlight due to his wife Eve and their growing blended family, further amplifying the Gumball brand’s reach and cultural relevance.
