Taylor Swift‘s appearance on Travis Kelce and Jason Kelce‘s podcast sent fans into a frenzy, and may have even changed the fate of it. The singer’s “New Heights” debut is continuing to garner attention and has racked up millions of views. A new report has now suggested that advertisers are lining up for the podcast after Swift’s appearance started a new wave.
How Taylor Swift’s appearance on ‘New Heights’ podcast changed things, according to source
Taylor Swift’s smash hit appearance on Travis Kelce and Jason Kelce’s “New Heights” podcast has likely changed things for the show. Besides letting fans in on her relationship dynamics with the NFL star, the songwriter also made headlines after announcing her upcoming album, “The Life of a Showgirl,” while appearing on the podcast. Rob Shuter’s exclusive #ShuterScoop report now notes that Swift’s feature sent the numbers to an all-new level.
The episode hit 10 million YouTube views within the first 16 hours of its release. Swift’s appearance even unlocked a record for the podcast. Billboard reported that the show hit 1.3 million concurrent livestream viewers. The number was reportedly more than any podcast has generated since YouTube launched its “dedicated podcast experience in 2023.” Swift’s guest appearance even garnered millions across a series of clips on the show’s Instagram page.
At the time of writing, the episode sits at more than 18 million views on YouTube. An insider told #ShuterScoop that the feature became the “Super Bowl of podcasting.” They added, “And Taylor just handed Travis the MVP trophy.” The report further highlighted that advertisers are now lining up after Swift’s record-setting appearance. Another source stated that the “ad revenue potential is insane.”
They suggested, “We’re talking millions, easily.” Last year, Variety reported that the Kelce brothers signed a three-year deal with Amazon’s Wondery, which is worth more than $100 million. According to the latest claims, the “New Heights” podcast’s latest hit episode may open new doors for ad revenue opportunities in the future.
