American Eagle is crediting Sydney Sweeney with one of its most successful quarters in years following the recent ad. In fact, company leaders are tying a major revenue surge directly to the actor’s headline-grabbing campaign. According to a new report, the retailer announced $1.28 billion in revenue for the quarter ending August 2, making up for its second-highest total ever, and all credits reportedly go to Sweeney.
American Eagle calls Sydney Sweeney a ‘winner’ after ad generates ‘new customer acquisition’
American Eagle executives pointed to the actor’s “Sydney Sweeney Has Great Jeans” ad as the driving force for both sales growth and brand awareness. According to Page Six, the credit stands despite the controversy surrounding the campaign. Chief marketing officer Craig Brommers praised the results during the company’s earnings call, stating, “Sweeney is a winner, and in just six weeks, the campaign has generated unprecedented new customer acquisition.”
Per The Business of Fashion, he said, “Hands down, the Sydney Sweeney Has Great Jeans campaign is our most successful campaign to date.” The numbers back up the claims. Sweeney’s custom denim line sold out within a week, while her jacket disappeared from stock in just a day. Her curated “Syd’s Picks” online section also required multiple restocks. The company reported customer growth in every U.S. county and noted marked gains in brand visibility across different areas.
The July ad campaign faced backlash online for its play on the word “genes,” which some critics described as a racist message, causing heated debate. However, the company did not back down. Instead, executives confirmed that Sweeney will remain a central face of the brand, with “new elements” of the campaign expected to arrive this fall.
American Eagle’s Wall Street performance has also carried momentum. Shares jumped more than 30 per cent after the earnings report, notching one of the retailer’s strongest trading days in years. Furthermore, Brommers signaled the company plans to capitalize on the attention, describing this period as a moment to take big swings.
