Fresh off the success of his albums “SWAG” and “SWAG II,” Justin Bieber marked yet another milestone in his professional life. The singer was recently announced as one of the three main headliners for Coachella 2026. According to Rolling Stone’s report, he negotiated a seven-figure deal for the event all by himself — an amount that will significantly impact his current net worth. With his new album’s sales and the extravagant $10 million Coachella pay, it can be understood that the pop star stands to gain a financial boost.
Justin Bieber will reportedly earn $5 million each day during Coachella weekend
Justin Bieber allegedly took it upon himself to negotiate a multimillion-dollar deal to headline Coachella 2026. Rolling Stone reported that the singer, who was announced as one of the headliners on Monday, finalized the terms of his contract with festival promoter Goldenvoice without an agent. An insider told the outlet that he will earn a total of $10 million, $5 million per weekend.
A source close to Bieber told the outlet that the pop star’s Coachella deal was a “groundbreaking move for a headliner.” Referencing the success of his recent albums alongside this new achievement, the insider said, “It’s clear this is the start of an exciting new era for Justin — one where he’s fully in the driver’s seat.”
The $10 million pay might be in line with what a top Coachella performer might receive. However, as per the report, the singer won’t have to pay an agency commission. Although Forbes estimated Bieber’s net worth to be $83.5 million in September 2017, the pop star has released numerous albums since then, including his latest “SWAG” and “SWAG II.”
According to Luminate (reported by Billboard), “SWAG” opened with 163,000 equivalent album units in the U.S. upon its release on July 11. His surprise midnight release of “SWAG II” has also garnered enough attention. These strong comebacks, alongside his $10 million Coachella deal, only shoot up his overall net worth.
On September 16, Bieber took to Instagram to announce his role as one of Coachella 2026 headliners. The insider told Rolling Stone that fans can expect not just a headlining set, but “a once-in-a-generation spectacle from a once-in-a-generation pop icon.” Meanwhile, the event marks Bieber’s return to the stage since his Justice World Tour in 2022.
