It appears Kim Kardashian and Kylie Jenner could soon find themselves in a business war over their brands, while they continue to grow their empires. The latter established herself as the makeup mogul after launching Kylie Cosmetics in 2015. On the other hand, Kardashian is taking over the apparel world with her shapewear and clothing label, SKIMS, which she founded in 2019. According to recent reports, the mother of four is now planning to launch the brand’s beauty branch, which could ultimately lead to a Kardashian-Jenner clash.
Kim Kardashian is aiming for the crown Kylie Jenner is wearing, says source
Kim Kardashian is reportedly aiming to take Kylie Jenner’s crown in the business world, and this could lead to tense dynamics. Rob Shuter‘s exclusive #ShuterScoop report claims that the former has her eyes set on debuting Skims Beauty in 2026 after SKKN BY KIM officially shut down its operations earlier this year. However, Kardashian’s next business move could spark a business war with her half-sister, Jenner.
A beauty executive spoke to Shuter about how Jenner “built her empire off Lip Kits back in 2015.” They highlighted that the socialite “turned 15,000 lipsticks into a billion-dollar brand overnight.” The executive continued to allege that Kardashian is now “about to come for that crown.” It is also hinted that the 44-year-old has a strong foundation that can provide a strong kickstart to her next venture.
The beauty executive noted that Kardashian has “got the power of Skims behind her.” A #ShuterScoop source also suggested that the SKIMS founder’s beauty branch will not be “just launching a lipstick.” She is seemingly aiming to build a larger business empire. The source explained Kardashian is “merging fashion, shapewear, and beauty under one unstoppable brand.”
They also added that if Skims Beauty succeeds, it could “swallow the competition,” including Jenner’s Kylie Cosmetics. Another #ShuterScoop insider hinted that Kardashian is determined to make her next move a hit. They said, “Kim doesn’t fail.” The insider continued that this “isn’t sisterly competition,” and added, “This is war.”
