Taylor Swift’s 34th birthday celebration came with a sweet surprise, and now fans can share in the treat, calorie-free. According to People, the pop superstar marked her special day in New York City on December 13, 2023, with a party featuring her favorite Milk Bar cake. Reportedly, now the same birthday indulgence has inspired a brand-new fragrance mist collaboration between Bath & Body Works and Milk Bar.
Bath & Body Works has launched a new collab with Milk Bar
According to WWD, Bath & Body Works is serving up something deliciously festive this season with its newest collaboration alongside the award-winning bakery and ice cream brand, Milk Bar. The partnership introduces four dessert-inspired fragrances — Cinnamon Pretzel Cookie, Raspberry Holiday Pie Bar, Peppermint Bark Truffle, and Cereal Milk Soft Serve — all designed to capture the comforting sweetness of Milk Bar’s signature treats.
Furthermore, the collection will be available in an extensive range of products, including three-wick candles, fine fragrance mists, body creams, body washes, foaming hand soaps, hand sanitizer sprays, laundry care, home décor, and wallflowers. Each scent channels the essence of freshly baked desserts, combining warmth and nostalgia with Bath & Body Works’ signature attention to scent layering and detail.
Speaking to WWD, Bath & Body Works’ Chief Merchandising Officer, Betsy Schumacher, shared that the brand’s team “spent hours in the bakery, capturing the sweetness and complexity of these ingredients.”
She added that their “innovative approach to fragrance development allowed them to create true-to-life scents that smell just like your favorite Milk Bar desserts.” Schumacher described the fragrances as warm, inviting, and authentic, noting that they evoke a “just-out-of-the-oven” feeling designed to make everyday moments more special.
According to the outlet, this holiday release marks the second collaboration between Bath & Body Works and Milk Bar, following their September debut of Birthday Cake — a vanilla-infused scent inspired by the bakery’s iconic confection.
