Kris Jenner‘s son, Rob Kardashian, is making a measured return to screens with expectations attached. The popular momager wants the comeback to read polished, not casual. Family episodes have already teased his presence after a long break. Behind the scenes, planning centers on image, commitment, and business approvals. The push arrives as the family brand reshapes roles across projects. The matriarch’s son is weighing opportunities while calibrating presentation, from wardrobe to demeanor, before stepping fully back into view.
Kris Jenner wants son Rob Kardashian ‘to look and act the part’ upon return, per source
As per a Star magazine report, an insider outlined the bar for Rob Kardashian’s reentry. Referring to Kris Jenner, the source said, “She made it clear that if he’s coming back into the spotlight, he needs to look and act the part.” The same source added, “She wants him to clean himself up and start taking pride in the image he presents.”
Wardrobe has been part of the brief. According to the source, Jenner told him, “He’s got to stop dressing like he just rolled out of bed” and “the scruffy hoodies and sweatpants 24/7 have to go.” The insider noted, “She’s fine with him being comfortable. She just wants him to look polished.” The goal is straightforward: Jenner wants her son ”to project confidence and professionalism.”
The source also said Kardashian has “big ambitions for what he wants to accomplish.” Moreover, the family matriarch is open to backing ideas with conditions. “Kris is willing to fund whatever reasonable project he comes up with, but only if her business team approves and he shows he’s truly committed,” the insider explained.
As of late, the on-camera movement set the stage for Kardashian’s appearance on the season 7 premiere of “The Kardashians” on Hulu after years off-camera. His sister Khloé addressed the buzz with blunt reassurance. “Rob is doing well. He’s alive,” she said, adding, “He’s not some miserable person that lives under a bridge… We’re totally fine.” The plan pointed to a purposeful TV comeback for the son, with Jenner and Kardashian’s priorities aligned and image standards set for the next phase.
