Livvy Dunne’s sweat deodorant brand deal has arrived with a wink from the LSU gymnast on Instagram. The brand deal features “Secret Clinical”. She framed it as a playful answer to September’s viral ballpark clip.
She says Secret Clinical fights stress, gym, and “oh-no, I just went viral” sweat. “Girls sweat too,” she says, promising stress sweat no longer ruins replays. Her caption read “#ad #SecretDeoPartner,” and touted three times the protection.
Livvy Dunne’s viral sweat moment leads to deodorant brand deal
Here is the Livvy Dunne brand deal reel:
The antiperspirant partnership spot shows a white tank, gray sweats, hoops, and layered necklaces. She holds the white-and-blue bottle while noting gym, stress, and viral sweat coverage. The spot folds into her Cincinnati broadcast moment, where she was spotted with sweaty armpits, cheering for her boyfriend, Paul Skenes, who plays for the Pittsburgh Pirates.
Reactions were quick on Instagram. One commenter wrote, “You took an embarrassing moment and turned it into $$.” Another remarked, “Master class in capitalizing.” A third added, “Turned an awkward moment into a brand deal icon behavior.”
