Kanye West‘s Wife, Bianca Censori, recently unveiled her eponymous shapewear brand, Bianca, which is set to launch on December 11, 2025. This appears to be an outright war on Kanye “Ye” West’s ex-wife, Kim Kardashian, whose shapewear company, SKIMS, reportedly accounts for 75 percent of her wealth. As Censori unveiled bras, panties, waist cinchers, and tights, fans could not help but compare them to Kardashian’s brand, SKIMS.
Fans compare Bianca Censori attire to Kim Kardashian’s SKIMS
Bianca Censori was away from social media for a while, with no bombshell posts disrupting the platforms. However, the 30-year-old returned to Instagram with a series of new posts, showcasing bras, panties, waist cinchers, and tights from her shapewear brand, Bianca, which is set to launch in December.
All the innerwear Censori modeled was on the retro matronly side. Instead of a traditional photoshoot, the architect opted to click mirror selfies of the collection. Kanye West’s wife also posed alone in the photos. The new set of pictures came months after her regular posts ceased.
Fans on the internet couldn’t help but compare Censori’s upcoming venture to Kim Kardashian’s existing $4 billion shapewear empire. Sources had previously claimed that Censori’s brand was allegedly created specifically to rival Kardashian’s (via Radar). Moreover, insider reports asserted that the socialite was also furious over the development.
“Kim is furious,” a source told the publication, “She’s convinced Kanye is pulling all the strings here. He’s been hinting for months that he’s planning to ‘reclaim his crown’ and make Bianca the next superstar. Kim feels like he’s taking everything she worked for and weaponizing it against her.”
Fans also noticed that Bianca Censori‘s current social media aesthetic is quite reminiscent of Kim Kardashian’s early days with SKIMS. “From the visuals to the overall vibe, Bianca’s photos are pure SKIMS,” another insider said. “That’s entirely intentional. Kanye’s built his brand on stirring the pot, and this is just his latest move to grab attention and assert control.”
However, in the comment section of Censori’s photos, there were also many fans eagerly awaiting the launch of her brand. As Bianca Censori and Kanye West prepare for the former’s brand, it would be interesting to see how things unfold over the following months.
Originally reported by Sourav Chakraborty on Mandatory.
