Amelia Gray Can't Help But Flex Her Toned Abs in Campaign Photos
Photo credit: @ameliagray/Instagram

Amelia Gray Can’t Help But Flex Her Toned Abs in Campaign Photos

The toned abs of Amelia Gray lead a new Frame campaign, spotlighting the model’s sculpted midriff in minimalist styling. Frame captions it as a limited-edition capsule by Amelia Gray and Frame. Credits list photographer Chris Colls and stylist Mel Ottenberg, shot against clean, diffused light.

Amelia Gray’s Abs Are So Sculpted in New Campaign Photos for Frame

Take a look at Amelia Gray’s defined V-shaped core aesthetics:

The model’s outfit pairs a tiny white bandeau with a tawny faux-fur coat. Low-slung, wide-leg dark jeans sit at Gray’s hip, puddling softly at the floor. She’s barefoot, hair pin-straight, and jewelry minimal to keep focus on line and texture. The studio set is bare: sand-tone floor, plastic sheeting, and a floating FRAME wordmark.

The post, which landed on the brand’s Instagram two days ago, announced the collaboration.

These Amelia Grey-toned abs photos underline the campaign’s mood: pared-back, plush, and confidently casual.

Fans approved fast, one fan remarked, “Iconic,” Another said, “Unreal,” and a user wrote, “Gorgieeee.” The capsule combines cozy faux fur, slouchy denim, and compact tops in limited-edition pieces.

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