Sydney Sweeney‘s whirlwind relationship with record executive Scooter Braun is raising concerns among those close to her. According to a source, Sweeney became captivated early on after Braun shared what he could contribute to her already booming career. “Scooter made her a lot of promises about what he can help her achieve with her career, and she’s extremely ambitious, so of course that got her attention,” the insider explained.
Sydney Sweeney runs all decisions by Scooter Braun, claims source
Braun, 44, known for guiding the careers of superstars such as Justin Bieber and Ariana Grande, now holds key positions as a board member and advisor at global entertainment giant Hybe. His industry clout, insiders say, positioned him quickly within Sweeney’s inner circle. The pair reportedly first bonded after meeting at Jeff Bezos and Lauren Sánchez’s lavish Venice wedding in June. “It started as a business connection. That’s how he got into her orbit when a lot of other men were getting shut out,” the Radar Online source shared. “Then suddenly it morphed into something else entirely, and she’s now lovestruck.”
Sweeney, 28, had ended her seven-year relationship and engagement to film producer Jonathan Davino earlier in 2025, publicly expressing a desire to remain single for at least a year. Despite that, sources say she is already contemplating moving in with Braun. Friends are reportedly alarmed by how deeply Sweeney has integrated Braun into her decision-making. “Sydney has the world at her feet. She genuinely doesn’t need Scooter’s help to get anything done,” the insider said, noting her meteoric rise following breakout roles in Euphoria, The White Lotus, Anyone but You, and the upcoming boxing drama Christy. Her recent American Eagle “great jeans” campaign, which sparked controversy, also sold out within a week.
However, insiders claim she now runs nearly all her business decisions past Braun. “She’s started acting like his word is gospel,” the source added. “It looks to her friends like this guy’s got a hold on her. Everyone is whispering about it.”
