Jennifer Lopez is back in an engagement-ring conversation, this time as the face of Zen Diamond. The deal between Lopez and Zen Diamond is reportedly worth $10 million, which one insider called small for a star of her scale. Reportedly, J.Lo’s latest endorsement is less about cash and more about keeping the spotlight warm. Consequently, the move has revived chatter about the popstar’s engagement-ring storyline, which has trailed her career for decades.
Jennifer Lopez is ‘chasing her youth’ with ‘low’ Zen Diamond deal, per source
Look at the Zen diamond brand collaboration with Jennifer Lopez:
According to a Page Six source, “She used to close much bigger deals. She used to get paid easily like $20, $30, even $50 million for endorsements.” The person added, “That’s low for J. Lo.”
The campaign puts Jennifer Lopez in bridal white and holiday ads, positioning Zen’s sparklers alongside a celebrity known for high-profile proposals and headline rings.
The insider framed the motive as visibility rather than necessity. “She wants to stay in the news. She’s chasing her youth. She’s not one of those people who is desperate for money.” The source continued, “I think J.Lo is in a phase where she’s doing anything to stay relevant.”
Meanwhile, Zen Diamond’s chairman Emil Guzelis praised the choice, saying, “Jennifer Lopez is more than an international icon; she represents power, authenticity, and timeless beauty.”
In context, the Diamond deal comes a year after her 2024 divorce from Ben Affleck. The engagement ring arc includes Affleck’s green diamond, which experts said was worth “well over $5 million,” and a previous pink Harry Winston stunner from 2002. Additionally, there was the 15-carat emerald-cut from Alex Rodriguez. Therefore, the brand tie-in reads like savvy casting that taps a well-known personal narrative.
Lopez also stays busy elsewhere. She performed at a high-profile wedding in India for a reported $2 million. Yet the endorsement is the week’s headline driver. As the source summed it up, “She wants people talking about her.” Zen gets a global billboard. The “American Idol” judge gets another turn in the cultural conversation, rings and all.
