Brooklyn Beckham and Nicola Peltz’s family feud is back in the spotlight after fresh social media drama and a cryptic friend quote. Despite the noise, a PR strategist suggested to a major outlet that the couple is practicing damage control, not pouring gasoline on the fire.
As the pair works to build their own brand, headlines have interpreted every “unfollow” as a total break from the Beckham family. In reality, this looks like a tactical boundary play—a move to establish independence within an ongoing feud rather than a fresh declaration of war.
Brooklyn Beckham and Nicola’s latest move indicates damage control, not escalation in family feud— expert
As per the Mirror’s interview, PR expert Mayah Riaz argued the move sets a forward narrative. As Riaz put it, “I don’t think this is about escalating the feud. It is about drawing a line in the sand and controlling future interpretation.” She added, “If more stories emerge, this framing is already in place.” Moreover, “Anything the Beckhams say or do next can be filtered through this lens of ‘pressure’ or ‘manipulation’.” Riaz called that “powerful positioning.”
The expert also highlighted language choices coming from Brooklyn and Nicola’s side. “This absolutely reads like a briefing,” she said. “The irony here is hard to ignore.” She noted the term “gaslighting” lands with younger audiences and reframes the pair. In her words, it moves them from “difficult children” to “people protecting their mental health.”
Context still matters. Brooklyn is a cook-influencer and photographer. His wife, Nicola, is an actress and budding director. Father, David, is a football icon and a National legend, while mother, Victoria, is a designer and “Spice Girls” alum. Therefore, the brand stakes are high. Even so, Riaz cautioned against overreaction. “Right now it feels messy rather than malicious.”
Tactically, timing also plays a role. “Christmas is the ultimate family brand moment,” Riaz said, which amplifies any wobble. Yet she emphasized that the behavior is human first. “Blocking parents is rarely a calculated brand move. It is a very modern, very Gen Z way of creating boundaries.” The bottom line for the family feud of Brooklyn and Nicola Beckham is to watch what follows. As Riaz concluded, “The key thing to watch is what happens next.”
