Hailey Bieber has never been one to shy away from a viral fashion moment. Her latest turn as the “Queen of Hearts” for Victoria’s Secret is already breaking the internet. Known for her effortless “it-girl” aesthetic, the Rhode founder has officially signaled the start of the 2026 romantic season.
Hailey Bieber poses in red lacey lingerie for Victoria’s Secret Valentine’s Day campaign photos
Take a look at Hailey Bieber in Victoria’s Secret lingerie here:
The new campaign features Hailey Bieber in a series of crimson showstoppers. The standout look is a vibrant red set made of sheer chiffon. The bralette features delicate ruffle trims and tiny heart motifs.
This sheer fabric offers a playful vibe while maintaining high-octane elegance. She pairs the set with matching bikini panties that highlight the “cutecore” aesthetic. Bieber is seen lounging among rows of glowing candles. She also poses against antique vanities and gilded mirrors.
Her beauty look stays true to her signature “glazed” style. She wears monochromatic pink tones on her eyelids and lips. Drop diamond earrings add a touch of sparkle to the soft, lacy textures. Fans are calling her a total “Mamacita,” and it is easy to see why.
