Rihanna has long since mastered the art of the internet-breaking reveal, and her latest campaign for Savage x Fenty is no exception. As the 2026 Valentine’s Day season approaches, the mogul has transformed herself into a modern-day deity of desire.
By blending high-fashion lace with a bold, unapologetic attitude, she continues to prove that her brand is more than just undergarments. It is a complete, self-empowered lifestyle that invites everyone to embrace their inner “savage” while celebrating love in all its forms.
Rihanna says ‘Aphrodite was a savage’ in lacy Savage x Fenty lingerie sets
The latest social media drop showcases Rihanna in a series of breathtaking looks from her “Love So Savage: A Modern Ode to Aphrodite” collection. The caption, “Aphrodite was a savage,” sets the tone for a campaign that draws direct inspiration from the Greek goddess of love and beauty.
Rihanna leans into this divine theme, posing against a backdrop of grand marble columns and classical statues that evoke an ancient temple brought into the modern era. The images highlight a masterclass in textures and romantic tones. In one shot, she stuns in a fiery red “Roselace” balconette bra, featuring unique ruffled detailing along the cups.
She pairs this with matching cheeky bottoms, proving that comfort and high-octane glamour can coexist. Another standout look features a structured bra with a sophisticated black and red floral print. She layers this under a sheer lace robe, draped perfectly to catch the light.
To complete the goddess aesthetic, she opted for bold silver chokers and vibrant gemstone rings. These accessories add a touch of cold brilliance to the warm, lacy fabrics.
The collection remains true to the brand’s inclusive mission, offering a wide range of sizes and styles. This campaign is about more than just a holiday. It is a reminder that confidence is the ultimate accessory. Rihanna isn’t just selling a look; she is defining a mood for the season.
Originally reported by Samridhi Goel for TheFashionSpot.
