Hailey Bieber has never been one to shy away from a viral fashion moment. Her latest turn as the “Queen of Hearts” for Victoria’s Secret is already breaking the internet. Known for her effortless “it-girl” aesthetic, the Rhode founder has officially signaled the start of the 2026 romantic season. By mixing classic bombshell energy with modern silhouettes, she proves that red isn’t just a holiday tradition. It is a powerful statement of self-assurance and high-fashion glamor.
Hailey Bieber’s sheer Victoria’s Secret lingerie set is perfect for spring
The new campaign features Hailey Bieber in a series of crimson showstoppers that perfectly transition from the cozy winter months into the freshness of spring. The standout look is a vibrant red set made of delicate, sheer chiffon.
The bralette features playful ruffle trims and tiny heart motifs, offering a “cutecore” vibe that feels youthful yet sophisticated. This sheer fabric maintains high-octane elegance while highlighting the romantic theme of the collection. She pairs the set with matching bikini panties and a semi-sheer garter that adds a touch of classic allure.
The imagery is rich with romantic details. Hailey Bieber is seen lounging in a boudoir-style dressing room, surrounded by rows of glowing candles, which create a warm, ethereal glow. She also poses against antique vanities and gilded mirrors, adding a vintage feel to the shoot.
Her beauty look stays true to her signature “glazed” style, featuring monochromatic pink tones on her eyelids and lips. Drop diamond earrings add a touch of sparkle to the soft, lacy textures of the lingerie.
Whether she is kneeling on silk sheets or gazing into a mirror, the look is magnetic. The combination of the bold red hue and the delicate sheer texture makes this set a must-have for the upcoming season.
Originally reported by Samridhi Goel for TheFashionSpot.
