Ben Affleck recently headlined a short yet hilarious Super Bowl ad for Dunkin’, alongside Jennifer Aniston. The advertisement showed the Batman star asking the Friends alum and two others for feedback on a project of his, which he showed via a VHS tape.
This short clip comes ahead of the coffee-and-doughnut brand’s full Super Bowl spot—the spot launches during the annual NFL championship game on Sunday, February 8, 2026.
Ben Affleck stars alongside Jennifer Aniston in new ad
Ben Affleck recently starred in a short Dunkin’ Super Bowl ad titled “No One Can See This.” It begins with the actor-filmmaker ejecting a VHS tape called “Network Pilot ’95 v 3” from a VHS player. He then turns towards Jennifer Aniston, her Friends co-star Matt LeBlanc, and Seinfeld alum Jason Alexander. He asks the trio, “Well, reactions, thoughts, love, and affection?”
Aniston shakes her head, prompting Affleck to encourage her and the others to give him feedback. He subsequently asked, “What’s hot now?” before answering, “Cringe.”
The 53-year-old insisted he had “monster cringe” and “golden cringe.” To this, Alexander remarked that he didn’t direct Argo, the former’s third feature, which won three Oscars: Best Picture, Best Adapted Screenplay, and Best Film Editing.
Affleck then claimed that he destroyed, burnt, and disposed of all copies of the tape before admitting he lied about it. LeBlanc responded by asking if he could get a copy. This annoyed Aniston, who told Affleck that no one could see the contents of the tape. Affleck replied that the video on the tape would air only once, to which LeBlanc remarked, “Still holds up,” again annoying Aniston, who covers her face as she says, “Oh god, Matthew.”
This video is preceded by a 60-second teaser from Dunkin’, also headlined by Affleck. Titled “Golden Cringe,” the footage shows Affleck sharing a project pitch that he was very confident about with two people named Jen and Matt, whose backs are turned to the camera and whose faces aren’t shown. “What’s old is new, what’s cringe is good, what’s up is down,” he told them. Affleck added that they were all “sitting on a gold mine.”
The Rip actor said that while studios and networks didn’t believe in his pitch, Dunkin’ did. He added that his project was the “pinnacle of all [their] careers,” stressing to Jen and Matt that he only needed their consent.
Originally reported by Abdul Azim Naushad on Mandatory.
