Hailey Bieber’s latest Rhode campaign proves that winter dressing doesn’t have to mean sacrificing style. The model, entrepreneur, and founder of Rhode appeared in a snow-covered setting wearing a sleek bodysuit layered under a statement jacket. She created a look that balanced practicality with her signature minimal aesthetic.
Hailey Bieber’s bodysuit looks cozy under $1K Perfect Moment Sports jacket for Rhode
Hailey Bieber, who founded the skincare brand Rhode in 2022, starred in the brand’s new peptide lip boost in sugarmint campaign shared on Instagram. The images show her outdoors in a cold, alpine-like environment, reinforcing the winter-ready mood of the campaign. The post highlights the product’s plumping formula, vegan, and cruelty-free credentials.
For the shoot, Bieber paired the fitted bodysuit with an Après Wool bomber jacket by Perfect Moment Sports. Priced at $1,595, the jacket features a plush texture and insulated construction. It added warmth and visual contrast, making it a functional outer layer against the snow while still keeping the look clean and streamlined. Worn zipped up across different shots, the jacket anchored the outfit and made it suitable for the icy conditions.
She creatively skipped pants, styling the bodysuit with white crew socks and snow-ready footwear. She also carried Rhode-branded skis in her hand. The setting played a key role in the overall styling. Shot outdoors in the snow, the campaign leaned into a sporty, winter luxe feel. The crisp white tones of the jacket and accessories blended seamlessly with the snowy backdrop. It allowed the look to feel intentional rather than styled against the environment. In contrast, the bodysuit underneath anchored the outfit in Rhode’s core aesthetic, clean, minimal, and skin-focused. This created a balance between functional winter wear and the brand’s signature approach to beauty and simplicity.
By placing a simple bodysuit beneath a high-performance winter jacket, the look demonstrated how Rhode’s beauty essentials fit seamlessly into Bieber’s real-life wardrobe. Even in extreme weather. The campaign visuals shared on Instagram by Rhode reinforced the brand’s growing presence at the intersection of beauty, fashion, and lifestyle
Originally written by Viha Shah on theFashionSpot.
