Kylie Jenner has once again set social media ablaze as the face of the new SKIMS “Everyday Cotton” campaign. Released on February 11, the images showcase the reality TV star in a minimalist, high-fashion light. Captured by photographer Mert Alas, this campaign focuses on a clean and nearly nude aesthetic. This marks Jenner’s third time modeling for her sister Kim Kardashian’s brand, proving that their business partnership remains as powerful as ever.
Kylie Jenner stuns in white bikini look for SKIMS campaign
Take a look at Kylie Jenner glowing in a white bikini:
In the stunning new photos, the makeup mogul models a crisp “Snow” white set crafted from premium, breathable cotton. The look features a classic triangle bralette paired with a matching G-string thong that highlights her toned physique. The collection prioritizes comfort, featuring soft fabrics that hug the body’s natural curves effortlessly.
Jenner’s beauty look leans into a vintage ’90s vibe. She wears her dark hair in a voluminous blowout with a deep side part. Her makeup is sophisticated, featuring an iridescent deep brown smoky eye and a soft rose-colored lip. With a radiant, sun-drenched glow, Jenner perfectly represents the “clean” and “cozy” theme of the collection, which officially drops on February 17.
