North West, Kim Kardashian’s oldest daughter with ex-Kanye West, is seemingly getting closer to launching her own fashion career. According to the U.S. Patent and Trademark Office, on January 14, Kardashian’s lawyers filed three trademark applications on behalf of her daughter for the new brand (per The Independent).
Kim Kardashian files trademarks that might hint at daughter’s upcoming fashion ventures
Per Kim Kardashian’s trademark filings, North West’s brand is reportedly called “NOR11.” The brand name is a combination of the preteen’s nickname and her age when she first started working on the new venture. While the brand is yet to launch officially, North has already been wearing hats with the name on her Instagram and TikTok posts and videos.
KimYe’s Kid Inc. made the filings. When the company was incorporated in California in 2023, Kardashian was planning to launch a skincare and toy line. Although the company is named after both the SKIMS founder and her ex, the state records show that Kardashian is the only one involved with her daughter’s business ventures.
Per the new applications, the brand will have three major categories. The first category was clothing and accessories, including dresses, socks, shoes and hats. The second includes watches and jewelry such as necklaces, bracelets, earrings and rings. Finally, the third one was for different bags, including wallets, backpacks, and purses.
Back in 2025, the 45-year-old reality star opened up about the pressure of being North’s momager. In an episode of “The Kardashians,” she said, “I thought I was busy before. North, me having to be her momager right now is crazy. It’s just, it was not on my list. It was not on my Bingo card for this year.”
North has already broken into the music industry. She has not only collaborated with her award-winning rapper father but also released her own album. She has frequently sparked conversation online with her bold fashion choices, whether it’s her striking blue hair or her dermal piercings.
Originally written by Ankita Shaw on Momtastic.
