Emily Ratajkowski is front and center in a striking new campaign for Gucci, bringing her signature confident energy to a series of bold, fashion-forward images. Shared on her Instagram, the campaign highlights one of Gucci’s signature oversized bags and sees the model posing in a black bikini and heels.
Emily Ratajkowski models stylish Gucci bag with bikini look for brand’s new campaign
In the standout shot from the campaign, Emily Ratajkowski wears a dark, barely there bikini. It contrasts with the oversized Gucci tote hung over her shoulder. The bag features the brand’s classic GG monogram pattern in deep brown. It is supported with Gucci’s iconic red and green web stripe running down the center. The oversized silhouette of the bag makes a dramatic statement against the minimal bikini look, emphasizing the scale and craftsmanship of the design.
The styling also remains intentionally simple, allowing the bag to take center stage. Ratajkowski kneels against a dark monogram Gucci backdrop that mirrors the pattern of the tote, creating a visually cohesive scene. She paired the bikini with sleek black pointed-toe heels that added a sharp, polished edge to the outfit.
Additionally, her glam leaned into a sultry fashion aesthetic. Ratajkowski wore dramatic smoky eye makeup, giving her gaze an intense quality. Soft contouring and a nude, glossy lip balanced the overall makeup. Her long, dark hair fell loosely around her shoulders with a natural center part, enhancing the effortless feel of the campaign.
Another image from the campaign shows Ratajkowski dressed in a sleek black ensemble. She holds a darker version of the oversized Gucci tote. In this shot, the bag is held close to her body, highlighting the monogram detailing and the brand’s signature Web stripe again. Then, a third look introduces a warmer palette. Ratajkowski wrapped in a matching Gucci monogram jacket and bottoms while carrying a beige-toned version of the oversized tote.
Together, the images capture the versatility of the bag while showcasing Ratajkowski’s effortless ability to move between sultry minimalism and polished high-fashion styling.
Originally reported by Viha Shah on theFashionSpot.
