Hailey Bieber is officially entering her sporty era as the newest “summer muse” for Victoria’s Secret. The model stars in the brand’s Summer 2026 campaign, wearing the plunging VSX Elevate Triangle Sports Bra paired with ultra-low-rise red micro shorts. Her sporty look instantly became the focal point of the shoot.
Hailey Bieber keeps it sporty in plunging Victoria’s Secret bra and teeny tiny micro shorts
Filmed against a sun-soaked hillside backdrop, the campaign leans heavily into effortless it-girl energy. In the short clip shared by Victoria’s Secret on Instagram, Hailey Bieber poses under golden-hour lighting while wearing sleek black sunglasses with a brown frame. She opts for minimal makeup, including glowy skin and pink cheeks. Her beauty look is completed with softly tousled hair that moves naturally in the wind.
The sporty black bra features a plunging neckline with a smooth, sculpted fit. While the bright red shorts add a bold athletic contrast that keeps the look playful rather than overly polished. The lightweight shorts sit extremely low on the hips and appear to be made out of a soft mesh-like fabric.
The campaign’s relaxed styling is exactly what fans have come to associate with Bieber’s off-duty aesthetic. Instead of heavy glam lingerie styling, the shoot feels casual, minimal, and wearable. It is almost like a candid summer moment captured on a rooftop overlooking the city. Victoria’s Secret even captioned the post, “Summer muses: @haileybieber and the VSX Elevate™ Triangle Sports Bra,” officially cementing Bieber as one of the faces of the brand’s seasonal campaign.
Fans quickly flooded the comments praising the model’s effortless look and toned physique. Several called her the “perfect summer muse”. Many also noted how naturally Bieber fits into Victoria’s Secret’s newer image, which has shifted toward a more casual and lifestyle-focused direction.
The styling may be simple, but Bieber’s confident presence, combined with the minimal athletic pieces, proves once again why brands continue turning to her for cool campaigns.
Originally reported by Viha Shah on The Fashion Spot.
