Hailey Bieber gave Calzedonia’s swimwear campaign a soft shimmer in a fan-reposted X update. The model and Rhode founder appeared in poolside photos photographed by Adrian Martin, with the repost noting her role in the brand’s new summer campaign. Calzedonia also named the beauty entrepreneur its global digital ambassador.
Hailey Bieber wows in string bikini for Calzedonia campaign
Take a look at Hailey Bieber in a stringy bikini:
Hailey’s bikini was built around a buttercream white sequin-net finish. Bieber wore Calzedonia’s triangle swim top with delicate mesh overlay, sequin embellishment, removable cups, adjustable straps, and a thin back-tie closure. The supermodel’s bikini matched with string bottoms featuring slim side ties, invisible seams, and a fully lined finish.
Her soft neutral shade made the shimmer feel polished and light. Her styling stayed minimal, keeping the focus on the poolside texture and clean swim silhouette. The mother of one had loose brunette beach waves, brushed brows, bronzed skin, softly defined eyes, and a nude-pink lip. The campaign leaned into relaxed California summer energy while spotlighting Calzedonia’s latest swimwear line.
