An energy drink named “Goth Girl Spit” has become one of the year’s strangest viral product launches, selling out almost instantly. What began as a long-running internet joke is now a highly profitable reality. Tactical apparel brand Whitephosphor partnered with Echelon to release the sugar-free drink, which officially hit the market on May 28. Twelve-packs retailed for $35.99, and the controversial beverage vanished from the shelves almost immediately.
Fans willing to pay more for ‘Goth Girl Spit’ energy drink
The beverage has captured the internet’s attention with its striking and unusual presentation. In an Instagram announcement shared on May 26, which can be seen in the post, a row of distinct cans is shown lined up inside a refrigerator under a dark, moody blue light. The white cans feature intricate, black gothic artwork depicting an anime-style goth girl sticking her tongue out. Whitephosphor captioned the post, saying they “Partnered up with @echelon_usa to create the world’s greatest energy drink. Yes it’s real. Goth Girl Spit zero sugar energy drink.”
The provocative name raised immediate questions about what was actually inside the beverage. To clarify things for curious consumers, the manufacturers issued a playful disclaimer on their social media channel: “Real goth girl spit was only used for testing purposes only. This product does not contain actual goth girl spit.” Early reviews for the legitimate beverage have been positive, with Echelon describing the flavor profile as citrusy and notably not as “crazy sweet” as its rival brands.
Instead of putting buyers off, the joke sparked a frantic secondary market. Obsessed fans are now humorously trying to track down the supposed prototype batches. Eager customers are begging to buy exclusive “test cans” of the viral beverage, willing to pay a premium. One enthusiastic customer asked online, “Can I pay extra for the test cans? Asking for a friend.”
Those hoping to get their hands on a piece of internet history might still have a chance. According to Echelon, the pricing for these mythical test cans is currently “TBD,” hinting that a public release of the prototype batches could be on the horizon.
Originally reported by Samridhi Goel on Mandatory.
