A PR expert recently analyzed the failure of Sydney Sweeney‘s Christy. In an interview, the expert stressed that while the rising star was not in a precarious position when it came to her career, she had to take some crucial steps to prevent it from getting worse. Christy opened to $1.3 million at the box office. However, it suffered a sharp drop in its numbers during the second weekend, raking in only $108,847.
Expert weighs in on Sydney Sweeney’s movie failure
Nabeela Aysen, the CEO and founder of Nabeela PR, said in a recent interview with The Mirror US that the Euphoria actress was in a position where her career could take any turn. However, she stressed that the 28-year-old’s current situation was not “career-ending.”
“While I believe nothing here is unfixable, she does need to make a quick pivot,” Aysen added.
The PR expert attributed Christy’s box office failure to “brand fatigue, the lingering noise from the jeans ad, and back-to-back projects that didn’t resonate.” She stressed that Sweeney had to act and “take control of the narrative soon” lest her career be impacted.
Aysen admitted that “studios don’t love risk.” However, she emphasized the rapidly changing nature of the news cycle, stressing that Sweeney had to give fans “something better to talk about” so that they could forget the controversies she got embroiled in.
Aysen also shared some tips for Sydney Sweeney that could help the actress stop her career from getting worse after Christy’s box office failure.
She first said the latter didn’t need to apologize for her controversial American Eagle ad, since it didn’t matter currently. Aysen reasoned that an apology would only bring in “unnecessary attention” and cause a mostly forgotten story to resurface. “She does not need any more unfavorable news stories coming up when Googling her name,” she elaborated.
Aysen believed Sweeney should do “charity-focused projects” that felt “authentic” and didn’t seem like moves to save her reputation. However, she stressed that the actress had to be “intentional and consistent so it lands naturally.” Aysen suggested that Sweeney affiliate with a charity-focused brand and go on a press tour highlighting said charity project.
The PR expert then offered one final advice. She said Sweeney had to “stay low on any ads or partnerships” that could become a source of controversy. “This is the moment to simplify, refocus, and rebuild quietly but meaningfully,” she further stated.
Originally reported by Abdul Azim Naushad on Mandatory.
