Travis Kelce has been making headlines, not for his feats on the football field, but for his savvy business moves. With a career spanning over a decade, Kelce’s NFL fame has helped him build a diverse portfolio of investments and partnerships. One of the Kansas City Chiefs star’s recent ventures is a strategic partnership with a sleep-focused firm, reflecting his focus on wellness and recovery.
Travis Kelce joins sleep-focused brand as investor
Travis Kelce, the three-time Super Bowl champion, is teaming up with Sleep Number as an investor and brand ambassador.
The Kansas City Chiefs tight end will be starring in national TV commercials and digital campaigns for the next three years. The sleep-focused brand is promoting its adjustable mattresses and beds. Buyers can customize the firmness, support, and temperature to their liking.
Travis Kelce’s partnership with Sleep Number marks a shift in celebrity endorsements. Athletes now leverage their personal experiences to promote brands. By sharing his journey with Sleep Number, the Chiefs star will highlight how their products have improved his performance and overall well-being.
In return, Kelce will receive a financial stake in the company. This will make him one of its top shareholders with under 5% ownership.
Sleep Number has an existing partnership with the NFL. The company emphasizes using technology and data to design its products, prioritizing comfort and support features.
“I’m intentional about where I invest and the brands I align with. I’ve slept on a Sleep Number bed for years, and it’s been a constant through different seasons of my career and life,” Kelce assured.
Travis Kelce further spoke about personally relying on adjusting his bed as his recovery needs change. Hence, becoming an investor felt like a natural next step. The partnership reflects his confidence in the company’s direction and the growing opportunity around sleep.
Travis Kelce is expected to be inducted into the NFL Hall of Fame. His public profile received a significant boost following his relationship with pop superstar Taylor Swift, with whom he is currently engaged.
Originally reported by Sibanee Gogoi on Mandatory.
