Hailey Bieber is the latest star to front a SKIMS campaign, and she made quite the statement while modeling the brand’s Everyday Cotton collection. The Rhode founder served as the face of the latest drop, wearing a nude cotton bra and thong, among other styles. She proved that even the simplest essentials can feel runway-worthy when styled with confidence.
Hailey Bieber gets cheeky in nude SKIMS cotton bra and thong
Featured in a series of striking campaign images shared by Kim Kardashian, Hailey Bieber posed in a nude-toned cotton bra and matching thong that highlighted the collection’s minimalist approach to everyday essentials. One particularly eye-catching shot showed the model looking over her shoulder while wearing the barely-there set, proving that simple basics can still deliver maximum impact.
The Everyday Cotton Ultimate Teardrop Push-Up Bra is priced at $64. It features a ‘soft cotton construction with concealed underwire support and teardrop-shaped foam cups designed to provide a natural-looking lift’. According to the brand, the style can add up to one cup size while maintaining a balanced, natural shape. Bieber paired it with the matching $18 Everyday Cotton Thong, bringing the total cost of the look to $82.
The entrepreneur wore her brown hair in loose, voluminous waves with a soft center part. The nude-toned cotton bra and matching thong complemented her sun-kissed complexion. For makeup, she opted for a subtle smoky eye and pink lips.
In other pictures from the campaign, Bieber modeled a variety of silhouettes and colors from the Everyday Cotton collection. She switched between pink, black, and beige styles, demonstrating the versatility of the line. The different looks showcased SKIMS’ signature blend of practicality and sensuality, proving that everyday basics can still feel elevated.
Kardashian shared the campaign images on Instagram, simply captioning the post, “@haileybieber for SKIMS Everyday Cotton,” while fans flooded the comments with praise for Bieber’s latest modeling moment.
Originally reported by Viha Shah on The Fashion Spot.
