YouTube sensation and entrepreneur MrBeast, real name Jimmy Donaldson, has found an innovative way to expand his online reach by rewarding editors for viral success. Through the startup Clipping, he reportedly pays $50 for every 100,000 views generated from short clips of his videos shared across social media. Donaldson’s new strategy has garnered significant attention across social media.
MrBeast pays editors $50 for every 100K views on his clips
YouTube creator MrBeast’s new technique to expand his reach across social media has garnered significant attention. According to Bloomberg, the internet personality employs over a thousand independent editors who produce short clips of his YouTube videos, which are then distributed on platforms like TikTok, Instagram, and X. Each editor reportedly earns $50 for every 100,000 views their clip receives.
The operation runs through Clipping, a startup founded by Anthony Fujiwara, which specializes in producing and distributing short-form videos across social media platforms. The company’s contractors select viral moments from videos, add short captions, and post them on social media platforms.
Fujiwara described the approach as an evolution of traditional advertising methods. He said, “Clipping is that for the modern era. It’s buying space and time on people’s phones while they scroll.” However, the founder declined to share specific details about his work with MrBeast. According to the new reports, the YouTuber has also launched his own in-house clipping venture called Vyro.
As per Bloomberg, editors working with Clipping earn between $300 and $1,500 per million views on their clips. The company’s clients pay monthly subscription fees ranging from $2,500 to $10,000, depending on the campaign’s size and engagement goals. Clipping currently lists more than 23,000 editors in its network.
As of now, the YouTuber has not commented on his approach to expanding social media reach. He will receive the Cotto Changemaker Award on November 5, 2025, for his support of Operation Smile programs.
Originally reported by Disheeta Maheshwari on Mandatory.
