In late July, the pregnant Keeping Up with the Kardashians star took to social media to proclaim the miracle of the drug Diclegis, an anti-morning sickness pill. Kim claimed, “As you guys know my #morningsickness has been pretty bad. I tried changing things about my lifestyle, like my diet, but nothing helped, so I talked to my doctor. He prescribed me #Diclegis, I felt a lot better and most importantly, it’s been studied and there was no increased risk to the baby.”
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Fox News reports that the FDA isn’t too pleased with Kim’s Instagrams, Tweets, and Facebook posts about the drug, however, noting that “her social media posts violate drug promotion rules.” What! You mean when Kim says, “it’s been studied and there was no increased risk to the baby,” her word cannot be taken as sound medical fact? Well, I’ll be darned.
The FDA even sent a warning letter to the Diclegis drug manufacturer, Duchesnay, explicitly stating that “The social media post is false or misleading in that it presents efficacy claims for DICLEGIS, but fails to communicate any risk information associated with its use and it omits material facts.”
Kim announced her initial promotion of the pill, saying she was “so excited and happy with my results that I’m partnering with Duchesnay USA to raise awareness about treating morning sickness. If you have morning sickness, be safe and sure to ask your doctor about the pill with the pregnant woman on it.” No word on how much she got paid to promote it, however.
For their part, drug company Duchesnay acknowledged that its partnership with Kim did not meet FDA requirements for social media posting and claimed they “will take quick action in responding to the FDA’s letter and immediately and effectively address any issues.” The Kardashian camp
of course has no response yet.
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