Scooter Braun recently unpacked his public feud with Taylor Swift that sparked after he brought the singer’s catalog from Scott Borchetta in 2019. During his appearance on the episode of “The Diary of a CEO” podcast, the record executive shared his side of the fallout, opening up about Swift’s Tumblr post accusing him of “bullying.”
Braun recalled how the incident changed his life, including his personal dynamics. This interview comes weeks after Swift announced that she had brought back the rights to her masters.
Scooter Braun was shocked when Taylor Swift made the Tumblr post
Scooter Braun’s public fallout with Taylor Swift recently gained attention after the latter brought back her music catalog. Now, speaking on “The Diary of a CEO” podcast, the record executive shared how he felt after Swift made the Tumblr post. This comes soon after he brought her catalog from Scott Borchetta seven years ago. The “Cruel Summer” singer alleged that she learned about the sale after it was made public.
Braun recalled how he hoped to establish a strong relationship with Swift after buying Big Machine Label Group from Borchett for reportedly $300 million. He noted having great interactions with the pop star in the past, which made him hopeful of a fruitful collaboration after the sale. However, the investor shared how his excitement turned to shock after Swift made the Tumblr post.
In her post, the “Fortnight” singer talked about the sale as her “worst case scenario.” She alleged receiving “incessant, manipulative bullying” from Braun over the years. Reflecting on the incident on the podcast, Braun said it made him realize “everything in life is a gift.” Experiencing the incident allegedly helped the record executive empathize with his co-workers.
Braun said, “I never knew what it was like to be on the global stage like that. I never knew what criticism like that felt like.” He also reflected on how the feud affected his personal life, including his divorce from ex-wife Yael Cohen.
The businessman looked back at the “unfair” incident. He stated it was the universe’s way of saying, “You don’t get to decide what your legacy is.” Braun further added that one must decide one’s own identity. He said that one must decide “who you choose to see in yourself and how you treat the people that love you and the people you can actually interact with.”
Braun concluded his story by extending his best wishes to Swift.
