Prince William has had a full year, balancing royal responsibilities while also finding ways to step out on his own. The family has faced serious challenges, with both King Charles and Kate Middleton revealing health battles. At the same time, William’s relationship with his brother, Prince Harry, and sister-in-law, Meghan Markle, has remained strained. It’s been shaped by their very different choices about royal duty and media.
Now William is moving into an area Meghan has tried to make her own. And, insiders say she views it as a direct challenge.
Meghan Markle is said to be “livid” about Prince William copying her career move
Radar Online reports that William is preparing to move into the lucrative world of lifestyle content after appearing on Eugene Levy’s Apple TV+ show, The Reluctant Traveler.
Sources close to the royal household insist this appearance is no one-off. One insider explained: “This is not just a one-off. William has realized lifestyle content is a money-spinner and a powerful way of reaching audiences outside the traditional royal bubble.”
William also chose Eugene Levy for a reason. Another source shared: “He could have spoken to a British broadcaster, but choosing Levy on a global streaming platform was deliberate. William wants to dip into the lifestyle space without looking like he’s copying anyone too directly – but the message is clear, he’s ready to play the game.”
Friends describe the Duchess as “livid” about the timing, saying William muscled in on her territory. “Meghan sees this as revenge,” one insider claimed. “She has just launched new lifestyle content with Netflix, and suddenly William is on Apple TV+ talking about his personal journey. She is raging that his interview with Eugene Levy has been received more warmly than anything she’s produced so far. It feels like he’s trying to outshine her at her own game.”
Royal aides frame the appearance as a “test run” and say William wants to present himself as approachable yet globally relevant. A palace insider added: “William understands he can’t stay on the sidelines of modern media. Lifestyle content is a form of influence, and he intends to harness it.”
With Harry and Meghan building their own empire in California, and William stepping into similar territory from Windsor, the family rivalry looks set to play out on an entirely new stage.
Prince William’s episode of The Reluctant Traveler streams on Apple TV+ on October 3.
TELL US – DO YOU THINK WILLIAM IS INTENTIONALLY TRYING TO COMPETE WITH MEGHAN IN THE LIFESTYLE CONTENT SPACE?
