It seems that Justin Bieber is eager to turn a new page after years of being under public scrutiny for his behavior. And for this, the singer is now leaning on Adele’s team to rebuild his reputation and brand. According to sources, with this partnership, Bieber hopes to tame the earlier PR chaos and start afresh.
Justin Bieber leaning on Adele’s team to rebuild reputation, per source
Looks like Justin Bieber is going all out to rebuild his brand. And for this, the singer is seeking the help of Adele’s superstar publicist, Benny Tarantini. Multiple industry insiders told #ShuterScoop that after years of PR chaos, the father of one “needs a rescue operation!”
His cancelled performances and behavior in the public eye have been harming his brand and image for quite some time now. Hence, to salvage the situation and save his spiralling reputation, the 31-year-old pop star is now teaming up with Adele’s PR titan.
Looking at this need, one music insider quipped, “Justin doesn’t need a publicist. He needs FEMA.”
The “Stay” singer is keen for “Adele’s team” as they “doesn’t just build brands — they build fortresses.” “If anyone can stabilize Justin, it’s Benny,” admitted one PR veteran.
However, despite these measures, insiders still believe it’s a risky gamble as “Justin is unpredictable.” “Adele’s people are miracle workers — but even they can’t fix someone who doesn’t show up,” confided a source.
The new partnership was revealed in a true Bieber fashion in an Instagram post. The post mentioned the “VALUES,” including “Rest as Worship,” “Servanthood,” “Gratitude,” and “Longevity,” hinting at a new start.
Moreover, the announcement came just in time ahead of his two Coachella sets due in April. However, according to Page Six, the singer recently revealed that he suffered a “gnarly” injury after falling from his Onewheel electric skateboard, making it difficult for him to rehearse for his upcoming Coachella performance.
“My rib hurts so f***ing bad, bro,” the singer told his friends and bandmates at an hour Twitch livestream on November 13. Bieber then narrated how the incident played out, saying he “fell” on his “side on that Onewheel and landed” on his hip. “So, even singing, laughing, everything hurts,” revealed Bieber.
