Timothee Chalamet and Kylie Jenner have never spoken publicly about their relationship, nor have they ever commented on each other’s social media posts since they started dating in 2023. However, things changed for the better at the recent award season when the actor not only confessed his love for his girlfriend from the podium but also commented on one of her posts, breaking the no-social-media rule after years. And if reports are to be believed, this move might have a significant impact on their brands.
Timothee Chalamet and Kylie Jenner’s ‘stable’ relationship shapes their brands — report
Timothee Chalamet took everyone by surprise when he confessed his love for Kylie Jenner after winning the Best Actor trophy at the 2026 Critics’ Choice Awards. Moreover, he even left many heart emojis on her Instagram post. In the pictures, Jenner showed off the dress she wore to the Palm Springs International Film Festival to support Chalamet, who won the Spotlight Actor of the Year Award for his role in “Marty Supreme.”
Looking at the 30-year-old’s sudden display of affection for Jenner during their “on-off” relationship, an expert believes it will shape their brands. “When we look at celebrity relationships, we have to remember that public figures like Kylie Jenner and Timothee Chalamet are not just people…they are also brands,” Dr Kathy Nickerson, relationship psychologist, told Daily Mail.
“Their relationship is part of their public narrative, and that narrative has real implications for public trust, likability, and business partnerships.”
Revealing more about how this will affect their branding, Nickerson explained that “When a celebrity relationship appears stable and affectionate, it tends to cast a positive light on both individuals, as well as their businesses and projects.”
Moreover, even their “fans feel reassured, sponsors feel safer, and the overall brand feels steady.” On the contrary, the expert noted that “when there are rumors of trouble,” their “brand can feel destabilized.”
Even psychologist Darren Stanton feels that speaking about their affection out loud, the “Dune” star and the business mogul are “sending a very clear and direct message to the public that the relationship is real, secure, and intentional.”
