Elizabeth Hurley is heating up summer once again. This time, she’s doing it while modeling a piece from the luxury swimwear empire she built herself. The model and longtime beachwear icon shared a glowing new Instagram snap while promoting Elizabeth Hurley Beach, the London-based swimwear label she launched back in 2005.
Elizabeth Hurley poses in plunging bikini set from her own brand that is perfect for summer
In the new post, Elizabeth Hurley posed under the sun in one of the brand’s vibrant bikini sets while holding up a yellow Clinique bottle of sunscreen and flashing a bright smile for the camera. The actress kept the look glamorous yet relaxed. She accessorized with oversized aviator sunglasses and a woven straw hat for the ultimate resort-ready aesthetic.
The bikini itself featured a deeply plunging push-up style top with delicate straps and a small bow-tie detail at the center. She paired this with matching low-rise bottoms in a bold coral shade that perfectly complemented her bronzed glow. For beauty, Hurley kept things effortlessly sun-kissed with glowing skin and glossy nude lips. Her loose brunette waves spilling out from under the hat added to the relaxed yet glamorous vacation vibe.
Alongside the post, the 60-year-old promoted a limited-time bank holiday sale for all Elizabeth Hurley Beach pieces. Along with this, she also gave a shoutout to Clinique sunscreen in the caption. Fans quickly flooded the comments section with praise, calling her “gorgeous” and “You look amazing.” Moreover, they applauded her timeless beauty and the swimsuit.
Hurley has spent years modeling pieces from her own label across tropical vacations, beach escapes, and poolside campaigns. This helped establish Elizabeth Hurley Beach as a go-to brand for glamorous resortwear with a confident, feminine edge. With this latest summer-ready post, Hurley once again proved she knows exactly how to turn a simple bikini moment into effortless vacation inspiration.
Originally reported by Viha Shah on theFashionSpot.
