President Donald Trump’s son Barron has launched a business that continues to face backlash. This time, it is over its pricing and the Trump name. The youngest son, aged 20, is listed as a director of the new venture. The company describes itself as being run by friends aged 19 to 23 from South Florida.
Barron Trump criticized after price tag of recent business announcement
Barron Trump’s company entered the market with a Yerba Mate Pineapple + Coconut drink at $39 for a 12-pack. The product claims to deliver plant-based energy suited to an active, outdoor lifestyle.
The announcement was met with immediate backlash on social media. One user on X wrote, “$39 for a 12 pack? A fool and his money are soon parted,” taking aim at the cost. Another posted, “Barron trump has launched an energy drink $39/12. I forget the name. Who TF is going to buy anything w/his name on it? Just asking.”
Further comments reflected a broader reluctance tied to the family association. “$39? Pass,” an X user quipped. Another commenter added, “Not me! I no longer want anything whatsoever associated with any Trump.”
The Sollos website promotes the beverage as “built around the Florida lifestyle, delivering superior taste and plant-based energy to support an active, outdoor lifestyle.” The president’s youngest son is a junior at New York University and has taken a leadership role in the business alongside his co-founders.
While critics focused on the price, a market comparison provides additional context. Energy drink giant Red Bull sells its Summer Edition flavours at $61.28 for a 24-pack of 12-ounce cans on Amazon. That pricing places the SOLLOS product within a similar range on a per-can basis, though this did little to temper the criticism.
The reaction shows the backlash faced by members of the Trump family when venturing into consumer businesses. For Barron, who has largely remained out of the public eye compared to his siblings, the launch represents a rare step into the commercial spotlight. Whether the product can succeed on its merits or will remain defined by its association with the Trump name remains a question for the fledgling brand.
Originally reported by Devanshi Basu on Mandatory.
