Hailey Bieber is leaning into Rhode’s bronzed summer mood in a fan-reposted beach campaign image. The model and beauty founder is seen covered in sand for the brand’s Summer 2026 rollout, which spotlights Pocket Bronze, Highlight Milk, Peptide Lip Tint shades, and warm-weather accessories.
Hailey Bieber poses covered in sand for Rhode’s new launch
Take a look at Hailey Bieber in a teeny tiny brown bikini bottom:
Bieber’s dark brown bikini is the main hook. She wears a chocolate string style with a minimal triangle top, thin halter straps, and matching tie-side bottoms. The brown Rhode campaign bikini is from the Sommer Swim collection.
The popstar wife’s loose brunette hair falls tousled around her shoulders, matching the undone beach setting. Her glossy sun-kissed skin, softly defined brows, neutral lips, and natural makeup keep the look clean and glowy. A small Rhode-branded item appears in her hand. Fans reacted quickly. One wrote, “Hottie.”
